Maldonado City Corporate Identity by Agustin Larrosa

Home > Winners > #78345


DESIGN DETAILS
DESIGN NAME:
Maldonado City

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The city immersed us in the sea and allowed us to take from its essence, the spirit of strength, exchange and union. Through the fusion between the path drawn by the blast of water thrown by the whales, when swimming against the water stream and the initial of Maldonado, we managed to generate an emblematic image that identifies the city.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design is focused on the city spirit. Thick and rounded lines achieve a friendly and corporeal image, resulting in a playful yet professional work. Maldonado’s population needs to see the logo as the symbol that represents their town, and be related to it.

OPERATION / FLOW / INTERACTION:
The logo can be used in the color blue, but in order to not compromise it legibility in other backgrounds, we prefer white. This applies on big and small scales. We prefer to use only the icon in smaller reductions such as 10mm.

PROJECT DURATION AND LOCATION:
This project started on August of 2017 and ended in December, in Montevideo, Uruguay. It was created for a academic project, and now there is big chance this work could be used for institutional purposes.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The sea waves, the whale’s struggles and the citizens union and connection with the town, are the principal factors in the image of the logo. The waves shown in the M letter are replicated on the visual opening of the brand, which is then part of patterns, posters and banners.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Cards: 95mm(length) * 50mm(width) Letterhead: 297mm(length) * 210mm(width) Web design: 1920 * 1080px and responsive mobile Posters: 420mm(length) * 297mm(width)

TAGS:
Corporate identity, Logo, Branding, Brand, VI, City, Uruguay

RESEARCH ABSTRACT:
In order to get all the elements that exactly represents the town of Maldonado, I did a lot of research about all the logos that had been used in the past until now. Then I realized that their image didn’t quite communicate what the town really is. I searched for a strategy that could blend concepts and the town spirit in only one image. Through all this process I also realized that there was indeed one case in which all of this was achieved; in the first period of Maldonado’s history. The town shield have been representing the town all this time. Therefore, my interest in returning some history into present.

CHALLENGE:
I started by analyzing the town shield and reading about its history. Then I begun sketching whales, circles, some different versions of the letter M, water streams, etc. After that, I scanned the sketches, so that by vectorized them , I could give them shape and color. This way I was also able to see the logo in different surfaces and understanding different ways to use it.

ADDED DATE:
2019-02-23 16:04:23

TEAM MEMBERS (1) :
Agustin Larrosa

IMAGE CREDITS:
Brandin Mockups and InVision Screen web

PATENTS/COPYRIGHTS:
Copyrights belong to Agustin Larrosa, 2019.

Visit the following page to learn more: http://pimba.com.uy/
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
PIMBA

PROFILE:
PIMBA is a Graphic Design Studio focused on Corporative Identity. We love designing with basic elements but yet great visual impact. We use a saturated and electric color range. We believe that a good communication is generated through the fusion between a good typographic choice and a deconstructed touch of shapes and colors that will combine the most free, simple and friendly ideas for the viewer's vision.

NOMINATION DETAILS

Maldonado City Corporate Identity by Agustin Larrosa is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Agustin Larrosa is also kept secret. This information will also be available later.
AWARD DETAILS

Maldonado City Corporate Identity by Agustin Larrosa is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



· Press Members: Login or Register to request an exclusive interview with Agustin Larrosa.

· Click here to view the profile and other works by Agustin Larrosa.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Agustin Larrosa's Graphic Design?
You will most likely enjoy other award winning graphic designs as well.
Click here to view more Award Winning Graphic Designs.


Did you like Maldonado City Corporate Identity? Help us create a global awareness for good graphic design worldwide. Show your support for Agustin Larrosa, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |