THREAD DESIGN Logo and Visual Identity by Ronglei Bao |
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| DESIGN NAME: THREAD DESIGN PRIMARY FUNCTION: Logo and Visual Identity INSPIRATION: The logo comes from the "Pen Tool of Adobe Software", which is a common software tool for designers. It can show "the shortest linear distance between points", which is the most objective and effective way for the company to provide solutions. At the same time, diversified auxiliary graphics also show the rich changes between points, and expound the diversity of process and thinking. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a company that provides UI design and Internet product planning. The company advocates "customized solutions" to provide customers with the most rational and effective services. At the same time, the company pays attention to the process of creating solutions. The logo and brand image are designed to reflect the relationship and balance between rational brand culture and diversified solutions of the company. OPERATION / FLOW / INTERACTION: The "pen tool of adobe software" is used to represent the "distance between two points", to elaborate the colorful relationship between process and result, and to construct different graphic styles by changing the shape of lines between points, so as to express the diversification of thinking and process. PROJECT DURATION AND LOCATION: 2018.12-2019.2 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Logo design, Business card, Employee card, Notepad, Tape SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Brand,Logo,identity RESEARCH ABSTRACT: - CHALLENGE: In order to make the clients feel their rational working culture and perceptual visual culture, The brand needs to handle the relationship and balance well, and build the brand visual system through rational logo design and relaxed and active extension design. ADDED DATE: 2019-02-22 09:23:44 TEAM MEMBERS (1) : ronglei bao IMAGE CREDITS: Ronglei Bao, 2018. |
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NAME: THREAD DESIGN PROFILE: THREAD DESIGN is a company providing UI design and Internet product planning.The company advocates the service concept that process is more important than results, and maintains a balance between rationality and sensibility in the communication with customers. |
| AWARD DETAILS | |
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Thread Design Logo and Visual Identity by Ronglei Bao is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Ronglei Bao. · Click here to register inorder to view the profile and other works by Ronglei Bao. |
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