Viva 2017: Interactive for Growth Book by Charles Lee

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DESIGN DETAILS
DESIGN NAME:
Viva 2017: Interactive for Growth

PRIMARY FUNCTION:
Book

INSPIRATION:
The theme of Viva’s 2017 annual report is ‘Interactive for Growth’. The key word is the interaction between Viva and its audience. Viva Group's business has been focuses on television and digital portals. So, the overall design uses the technology/digital approach with the shades of red (as corporate color) combined with other colors to give 'festive' but elegant and attractive feel. Combination of images (production tools and events) and typography are designed to communicate this theme.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Viva Group is a leading integrated media convergence company in Indonesia which has been listed on the Indonesia Stock Exchange since November 2011. Since then, Viva has established itself as an consistent innovator in the sector by strategically focusing on micro targeting, synergies and audience interaction. The Company’s activities cover Free to Air (FTA) tv stations and fast growing digital portal, supported by social media and off air activities for comprehensive reach across all channels.

OPERATION / FLOW / INTERACTION:
The annual report opens with the theme’s description. The content is unfolded through 7 main chapters (as authorised by Indonesia Financial Services Authority) dedicated to corporate activities throughout the year. The annual report closes with an consolidated financial report that provided by independent auditor.

PROJECT DURATION AND LOCATION:
The project started in Jakarta in December 2017 and finished in March 2018.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital Printing, with perfect binding and spot UV finishing on the cover

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 210 mm (w) x 297 mm (h), 303 pages Paper: Artpaper 150 & 300 g

TAGS:
book, annualreport, corporate, vibrant, colourful, layout, editorial, design, typography

RESEARCH ABSTRACT:
The entire research process was done through the internet.

CHALLENGE:
In the process of designing this project, the biggest challenge is in compiling informative and yet interesting information in this annual report. The tricked is by making a simple design by combining vibrant colours, bold typography, humanist infographics and differences pages size (examples: milestones and rewards).

ADDED DATE:
2019-02-21 08:46:36

TEAM MEMBERS (5) :
Creative Director: Ismiaji Cahyono, Art Director: Charles Lee, Graphic Designer: Charles Lee, Autor: Harumi Supit and Photographer: Martin Westlake

IMAGE CREDITS:
Image #No. 1-5: Charles Lee (Art Director), Viva Annual Report, 2018.

PATENTS/COPYRIGHTS:
Copyright belongs to SUNVisual, 2018.

Visit the following page to learn more: http://www.sunvisual.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SUNVisual

PROFILE:
We are brand and communication designers focused on solution driven designs. Based in the greater area of Jakarta, our consultancy have aided government, private, and multinational corporations and brands. We are known for swiftly producing practical, strategic, and strategic visual communications. This has been made possible through our collective—a congregation of bold talents that isn’t afraid to explore creative visuals out of practical solutions. Our works have been recognized globally and we’ve been entrusted to advise prominent international projects. We welcome the new industrial age, as our compact studio slowly shifts to an open laboratory, collaborating and space sharing with a social impact movement, and educational foundation.

NOMINATION DETAILS

Viva 2017: Interactive For Growth Book by Charles Lee is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Viva 2017: Interactive For Growth Book by Charles Lee is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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