DESIGN NAME: AT Creations Visual Identity
PRIMARY FUNCTION: Visual Identity
INSPIRATION: The inspiration for this logo-mark was that the alphabets A and T, initials of designers of the company create their own road by interacting with various people from other thoughts and cultures and getting a deeper understanding of intercultural communication and ideas through the company.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This logo was made for a company that creates outstanding visual artwork pieces for clients across the commercial, community, fashion, cultural and music industries. Unique property of this design is to express that the alphabets A and T, initials of designers of the company, make the world colorful by interacting and creating their own road.
OPERATION / FLOW / INTERACTION: This design is clipped a part of the road they made, so it can be any alphabets from the road they made. This brand was created to make outstanding artwork pieces for clients across the commercial, community, fashion, cultural and music industries. It is its characteristic of them what create their own road by interacting with various people from other culture and getting a deeper understanding of intercultural communication and ideas through the company.
PROJECT DURATION AND LOCATION: The project started August 2018 and finished January 2019 in San Francisco, California, USA. I am continuing to work on the branding as well.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Adobe Illustrator, Adobe Photoshop
SPECIFICATIONS / TECHNICAL PROPERTIES: The project does not have a specific size or measure because it can be any sizes.
TAGS: logo, design, alphabet, design
RESEARCH ABSTRACT: I performed thorough research on the logo design, brand colors, and characteristics of their competition. This logo design expresses that to create their own road by interacting with various people from other culture and getting a deeper understanding of intercultural communication and ideas through the company.
CHALLENGE: By bringing the company's concept, "Life is Simple. Life is Colorful.", and making roads colorful, I was able to create a powerful branding for AT Creations and evolve the design into a modern logo design. This brand was created to make outstanding artwork pieces for clients across the commercial, community, fashion, cultural and music industries. It is its characteristic of them what create their own road by interacting with various people from other culture and getting a deeper understanding of intercultural communication and ideas through the company.
ADDED DATE: 2019-02-20 23:21:51
TEAM MEMBERS (1) : Designers: Tomoya Yamashita and Asuka Saito
IMAGE CREDITS: AT Creations, 2018.
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