AT Creations Visual Identity Visual Identity by AT Creations

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DESIGN DETAILS
DESIGN NAME:
AT Creations Visual Identity

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
The inspiration for this logo-mark was that the alphabets A and T, initials of designers of the company create their own road by interacting with various people from other thoughts and cultures and getting a deeper understanding of intercultural communication and ideas through the company.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This logo was made for a company that creates outstanding visual artwork pieces for clients across the commercial, community, fashion, cultural and music industries. Unique property of this design is to express that the alphabets A and T, initials of designers of the company, make the world colorful by interacting and creating their own road.

OPERATION / FLOW / INTERACTION:
This design is clipped a part of the road they made, so it can be any alphabets from the road they made. This brand was created to make outstanding artwork pieces for clients across the commercial, community, fashion, cultural and music industries. It is its characteristic of them what create their own road by interacting with various people from other culture and getting a deeper understanding of intercultural communication and ideas through the company.

PROJECT DURATION AND LOCATION:
The project started August 2018 and finished January 2019 in San Francisco, California, USA. I am continuing to work on the branding as well.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe Illustrator, Adobe Photoshop

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project does not have a specific size or measure because it can be any sizes.

TAGS:
logo, design, alphabet, design

RESEARCH ABSTRACT:
I performed thorough research on the logo design, brand colors, and characteristics of their competition. This logo design expresses that to create their own road by interacting with various people from other culture and getting a deeper understanding of intercultural communication and ideas through the company.

CHALLENGE:
By bringing the company's concept, "Life is Simple. Life is Colorful.", and making roads colorful, I was able to create a powerful branding for AT Creations and evolve the design into a modern logo design. This brand was created to make outstanding artwork pieces for clients across the commercial, community, fashion, cultural and music industries. It is its characteristic of them what create their own road by interacting with various people from other culture and getting a deeper understanding of intercultural communication and ideas through the company.

ADDED DATE:
2019-02-20 23:21:51

TEAM MEMBERS (1) :
Designers: Tomoya Yamashita and Asuka Saito

IMAGE CREDITS:
AT Creations, 2018.

Visit the following page to learn more: http://atcreationsllc.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
AT Creations

PROFILE:
Founded by a film designer Tom and a jewelry artist Asuka, AT Creations creates outstanding Art Work pieces for clients across the commercial, community, fashion, cultural and music industries. They collaborate with musicians, illustrators, art directors, and other craftspeople to deliver unique, charming, and entertaining stories. Their experience spans live-action art with a specialization in computer graphic, 3D visualization, animation, visual effects, video, audio, composing, photography, post-production, graphic design, contemporary art, and design fashion related. They are passionate about great ideas underpinned by strong craftsmanship. Their attention to detail means they go beyond expectations to deliver the best possible outcome on each and every project.

NOMINATION DETAILS

At Creations Visual Identity Visual Identity by At Creations is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

At Creations Visual Identity Visual Identity by At Creations is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.

· Read the interview with designer AT Creations for design AT Creations Visual Identity here.

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