Visang Literature TextBook Textbook by Jaehun Kim and Kyoungmi Yoo

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DESIGN DETAILS
DESIGN NAME:
Visang Literature TextBook

PRIMARY FUNCTION:
Textbook

INSPIRATION:
A story, which can identify with students with higher stands that are sensitive to trend, was designed. The characteristics of subject - literature being read in a fishbowl filled with stars, reading enjoying swimming in books, language and media communicating through various media, and speech and composition of sincerity in mailbox, in a single story. A unity of design was intended through sensational colors and layout matching the illustration and typography that marks the subject.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A unique cover design that was never seen in existing textbooks were presented to deliver the experience of textbook being a sensitive collection of essays, not a studying tool. For a cover that represent students’ emotions and students want to keep, embraced the subject messages in a webtoon-like illustration. The four books have the consistency of design, but they include the subject's story on the cover so that they can learn the subject in advance.

OPERATION / FLOW / INTERACTION:
Various post-processing methods were applied to the cover than previous books to allow users to feel the new changes. Also, the coating method was changed to minimize damage during use.

PROJECT DURATION AND LOCATION:
This project started in March 2018 and completed in July 2018.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
For a reasonable textbook cost, unnecessary end paper was removed to reduce cost, and 75g Eco-friendly recycled paper was used for the body. Cover used spot color, colored foil and epoxy to express the design more effectively, and was finished with matte coating with less scratches for luxurious finish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: Width 210mm Height: 270mm Paper Material: Snow White 250g

TAGS:
VISANG, Textbook Cover Design, Textbook, Literature, Book Cover Design

RESEARCH ABSTRACT:
Based on different searches and surveys on students’ interest, they are extremely excited over online Webtoons. Focused on the process to embrace the story connotatively in Webtoon style, and a new kind of cover design was finished, which has become a sensation. The user’s emotions and series marketing intentions hit the mark, leading us to a dominant position for next adoption market.

CHALLENGE:
The stereotype of textbook cover is the most difficult. The general idea is that it has to be serious as a textbook and display the subject. Especially, conservative writers or editors are more determined than anyone else. To persuade the validity of our plan, performed a preference survey in different kinds of designs, and final users proved the need for a new change. A change in textbook design was achieved through an attempt that is differentiated from existing textbooks.

ADDED DATE:
2019-02-18 09:06:03

TEAM MEMBERS (4) :
Creative Director: KYOUNGMI YOO, Designer: SEYEON JEONG, Designer: JISOO KIM and Designer: YOONJEONG KANG

IMAGE CREDITS:
VISANG Textbook Cover B Image #1, VISANG Textbook Cover B Image #2, VISANG Textbook Cover B Image #3, VISANG Textbook Cover B Image #4, VISANG Textbook Cover B Image #5

Visit the following page to learn more: http://textbook.visang.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
VISANG

PROFILE:
In order to enable the children to lead diverse learning activities by themselves, VISANG has been endeavoring to make the perfect study materials. As a result, VISANG workbooks recorded the sales of over 100 million copies until now. By doing so, VISANG workbooks have become located as a perfect partner ideal for self-learning. In order to enable everyone who desires to learn without settling for textbooks, VISANG offer equal opportunity for our education without any conditions. It's fame continued by introducing the masterpiece textbooks, which contain the Ministry of Education's vision and the values of VISANG based on the know-how of VISANG only. Publishing the national textbooks for elementary schools starting 2016 using top editorial manpower and the latest printing facility, it has been receiving recognition for its capabilities regarding textbooks, its development of the teaching materials, the editing, and its publications despite its short history.

NOMINATION DETAILS

Visang Literature Textbook Textbook by Jaehun Kim and Kyoungmi Yoo is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Jaehun Kim and Kyoungmi Yoo is also kept secret. This information will also be available later.
AWARD DETAILS

Visang Literature Textbook Textbook by Jaehun Kim and Kyoungmi Yoo is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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