Chi Performance Art Identity by Benhao Xie and Joshua Shao |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chi PRIMARY FUNCTION: Performance Art Identity INSPIRATION: The color palette and typography for the entire identity are inspired by the nationalities and cultural backgrounds of the two artists involving in the performance: red English text on the white background represents the American-born-Chines UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a bilingual identity for a performance art piece. The art intends to expose the dichotomy of the Chinese individuals and their diasporic counterparts through food. The two artists interact contrastingly with the set pieces of eight dishes on the table, which symbolically represent China’s regional cuisines, to make sense of this subtle relationship. For the same reason, the three-dimensional ice letter of Chi is distorted and cut in the middle on the posters and booklets. OPERATION / FLOW / INTERACTION: The performance art identity includes sets of posters, booklets that help the audiences to understand the art, and the setting of the performance. PROJECT DURATION AND LOCATION: The project began in Sep 2017, completed in Oct 2017 and was exhibited in Providence, RI. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe CC, Cinema 4D, printing, book binding SPECIFICATIONS / TECHNICAL PROPERTIES: Posters: 16.5 x 23.4 in, Booklets: 8.5 x 5.5 in TAGS: Posters, Booklets, Performance Art, Chinese, Bilingual, Cultural RESEARCH ABSTRACT: Eating is a behavior of sharing for the Chinese since people draw from the same plates instead of individual ones, and food, therefore, plays a significant role in Chinese culture. It is used to mark most of the social and festive events among both native Chinese and ethnic ones around the world. At the beginning of this project, owners of Chinese restaurants in the United States were interviewed. From their stories about personal lives and families, it is noticeable that the Chinese may develop different understandings about culture and society depending on which countries they grow up from, even about Chinese food. The project tries to explain this complicated relationship through the symbolic behavior of eating. CHALLENGE: Type-pairing for English and Chinese text, and coming up with graphics to illustrate the same tension as the performance art, are the biggest challenges of the identity. ADDED DATE: 2019-02-16 21:27:52 TEAM MEMBERS (2) : Benhao Xie and Joshua Shao IMAGE CREDITS: Benhao Xie |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Kiro Xie PROFILE: Kiro(Benhao) Xie is a graphic designer and visual artist currently based in Boston, USA. She was born in China and finished design education in the US. Her cultural background is an important part of both herself and her work, and she likes to bring the aesthetics and theories of the East and the West together to create something new. |
| AWARD DETAILS | |
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Chi Performance Art Identity by Benhao Xie and Joshua Shao is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Benhao Xie and Joshua Shao. · Click here to register inorder to view the profile and other works by Benhao Xie and Joshua Shao. |
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