DESIGN NAME: In Bag On Desk
PRIMARY FUNCTION: Calendar
INSPIRATION: A different approach was required from the classic pocket calendar that has been standard. So, we developed a tool that can be carried as a notebook, stand on the desk and used as a desk calendar.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: A promotional calendar for goo, the Internet portal site that originated in Japan, this is an upgraded version of the desk calendar with pockets that has been a popular item every year.
The calendar of 2019 can be used with 2 way of notebook and desk calendar. A monthly calendar, memo paper, pocket into which receipts etc. can be put are set, and it becomes a desk calendar just by fastening the cover paper with a magnet.
OPERATION / FLOW / INTERACTION: IN BAG, ON DESK is a desktop calendar. It transforms to a handy schedule notebook by folding a stand.
PROJECT DURATION AND LOCATION: goo Calendar 2019 launched in January 2019.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: IN BAG, ON DESK was realized through the finely detailed and highly advanced printing and processing technologies that are available in Japan, the country of quality manufacturing.
SPECIFICATIONS / TECHNICAL PROPERTIES: 195(w) x 145(h) x 10(d)mm
TAGS: goo, NTT Resonant Inc., calendar, Japan
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2019-02-06 07:53:29
TEAM MEMBERS (1) : Creative Director: Takuya Okamoto, Art Director: Katsumi Tamura, Designer: Takahiro Sugawara, Copywriter: Toshiyuki Nagamatsu
IMAGE CREDITS: Katsumi Tamura, 2019.
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