Eidiyah Money Envelope by Hind Abdulrahman Al Aayadhi

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DESIGN DETAILS
DESIGN NAME:
Eidiyah

PRIMARY FUNCTION:
Money Envelope

INSPIRATION:
I was looking for an idea that preserves money-gifting tradition, but frames it in a fresh approach. The envelopes make it easier for adults to pre-arrange their gifts. The lively colors and concealed money create excitement for the children. I inspired the designs from my happy walks around the neighborhood, observing the charming details in flowers. I invested hours experimenting clasp ideas, to fine-tune how the envelopes are closed, creating re-usable and environmentally friendly envelopes

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Eidiyah is a money envelope collection that is designed to be gifted from adults to children on the occasion of Eid(a Muslim celebration). Eidyah helps parents distributing Eid money gifts by Placing the money in a beautiful and organized manner. The Vibrant colors of the envelopes reflect the festive occasion of Eid. They are printed on laminated thick paper and are creatively opened and closed with a clasp that contributes to the design and function of the envelopes. The type used on the design is developed using Adobe Illustrator especially for this project

OPERATION / FLOW / INTERACTION:
These vibrant envelopes are being gifted with concealed money inside to children on the day of Eid. The clasp represents a window on the day of Eid that opens and closes to reveal the envelope's contents without tearing it apart.

PROJECT DURATION AND LOCATION:
Designed on April 2018 and finished on May 2018 in Bahrain

PRODUCTION / REALIZATION TECHNOLOGY:
300 GSM Artematte paper with lamination. Initially I sketch a draft of the design, scan it when I am satisfied with the idea and transfer it to Adobe Photoshop and Adobe Illustrator to create the envelopes digitally and develop the idea further to finished product design.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: Closed: width 17.5 x Hight 8.2 cm Open: width 39 x Hight 14.6 cm

TAGS:
Eid, Eidiyah, Money, Envelopes, Moneyenvelopes

RESEARCH ABSTRACT:
I start by taking the size that fits the money note, without being bent. After that, I try to visualize how I could snap close the envelope without using glue. I sketch some options and then try them out on plain paper. Once I decide on the clasp, I draw over the dummy, scan it and then transfer the scanned design on photoshop and paint it digitally using brushes. I copy the drawings to Adobe Illustrator, fabricate and print a new dummy, Finally, I send the final artwork to the press.

CHALLENGE:
The hardest part of this design was being able to snap the envelope open and close without glue and without tearing it apart right away and making sure the window part closes correctly and the illustration is continued seamlessly. Explaining the way of opening and closing it to the public was a challenge but I combined an additional illustrated instructions paper along with the envelope package to deliver the message.

ADDED DATE:
2019-02-02 20:29:41

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer Shaima Taleb, Pixelated, 2019

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hind686

PROFILE:
Hind686 is a start-up brand specialized in stationery and gift items, founded in Bahrain by Hind Al-Ayadhi in 2012, a graphic designer with more than ten years of experience in the visual design field. The passion for pattern, stationery and gift world is the main drive behind launching Hind686. Having in mind the limited Arabic stationery products available, Hind686 makes it its mission to create unique, practical and beautiful products that offer a new twist to the market in the GCC region. The main characteristic style of Hind686 is its hand-written typography, each specially written for every product, as well as the use of vibrant color options to most of its products. Hind686 aspires to become an international stationery and creative gifts provider, spreading happiness and colors into the world through vibrant tailored gifts and stationery.

NOMINATION DETAILS

Eidiyah Money Envelope by Hind Abdulrahman Al Aayadhi is a Nominee in Art Materials, Stationery Supplies and Gift Items Design Category.

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AWARD DETAILS

Eidiyah Money Envelope by Hind Abdulrahman Al Aayadhi is Winner in Art Materials, Stationery Supplies and Gift Items Design Category, 2018 - 2019.

· Read the interview with designer Hind Abdulrahman Al Aayadhi for design Eidiyah here.

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