Chinese Zodiac Red Packets Red Packets by Yuanyuan Wu

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DESIGN DETAILS
DESIGN NAME:
Chinese Zodiac Red Packets

PRIMARY FUNCTION:
Red Packets

INSPIRATION:
There is a tradition of giving red envelopes in China as gifts for the New Year that bring good luck. They always contain money but they no longer must be red. The design combines geometric shapes and various colours to illustrate a vivid and vigorous visual image. Each pig has a different shape and gesture. The inspiration of the simplified shapes and colours comes from the Nordic nature and it is merged with Chinese elements and tradition.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
2019 is the year of the pig according to the Chinese zodiac. The pig represents fortune, personality and happiness in Chinese culture. The design is made to celebrate the Chinese New Year. Each design represents a Chinese idiom about pigs and is printed on French genuine art paper giving a delicate and dynamic touch experience. The new design adds value to the red envelopes: They are no longer used only to deliver money and wish good luck. They transformed from an article of stationery to an object of art that is worth to keep and cherish.

OPERATION / FLOW / INTERACTION:
The unique design, genuine art paper and the printing techniques turns the red envelope into a unique product on the market. The Chinese zodiac red envelope can be purchased in art and design stores, lifestyle shops, art galleries and museums.

PROJECT DURATION AND LOCATION:
The project started in August 2018 and was complete by November 2018 in China. It is now on exhibit and selling in lifestyle shops, book stores, art galleries and online designer stores in many cities in China including Shanghai, Beijing, Hangzhou, Guangzhou and Ningbo.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Spot colour + CMYK colour printing, gold foil, hot foil stamping and embossing on Curious matter paper. Hand-made packaging box.

SPECIFICATIONS / TECHNICAL PROPERTIES:
165mmx85mmx2mm Hot stamping foil, Embossing, Gluing, Hand made packaging box.

TAGS:
Chinese New Year, Red envelope, Tradition, Pig, Chinese zodiac, Geometric, Celebration

RESEARCH ABSTRACT:
It is a time-honored tradition for Chinese people to send each other red envelope gifts as good luck wishes during Spring festival. The Chinese zodiac pig is often associated with good fortune and good luck and there are many positive idioms that describe pigs in Chinese. Each design represents an idiom about pigs.

CHALLENGE:
It was very challenging to create 6 unique pig illustrations with the geometric shapes and colours and to associate them with Chinese idioms about pigs. But after more than a month of creating numerous illustrations, changing their shapes, expressions on the face, colours, gestures and observing people's reactions to the design, the illustrations were finalised. Likewise it was also a very complicated and long process to select and test the paper and printing techniques in order to achieve the best result.

ADDED DATE:
2019-01-14 04:33:48

TEAM MEMBERS (2) :
Creative director/Designer: Yuanyuan Wu and Copy writer: Vocelyn You

IMAGE CREDITS:
Teresa Wang

PATENTS/COPYRIGHTS:
Copyrights belong to Yuanyuan Wu, 2018

Visit the following page to learn more: https://bit.ly/2Pet1aB
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CLIENT/STUDIO/BRAND DETAILS
NAME:
GoChina

PROFILE:
GoChina is an innovative branding and digital marketing company with offices in Norway and China. It helps Nordic brands entering and growing businesses in China. With their unique knowledge of culture and language and abundant international business experiences from their team, GoChina can help Nordic businesses be more successfully in China.

NOMINATION DETAILS

Chinese Zodiac Red Packets Red Packets by Yuanyuan Wu is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Yuanyuan Wu is also kept secret. This information will also be available later.
AWARD DETAILS

Chinese Zodiac Red Packets Red Packets by Yuanyuan Wu is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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