Auer Signal Corporate Design by Georg Illy |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Auer Signal PRIMARY FUNCTION: Corporate Design INSPIRATION: The new design and logotype was inspired by the former logo and the existing color. The inspiration for the signet was taken from the side view of a ventilator that the grandfather of the executive director developed back in the 1960s. The new is very much born from the old. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Auer Signal is one of the biggest producers of high-quality signalling equipment. The former design did not reflect this quality, so we created a minimalistic visual language with a new Logo, high-quality photography, a new website and printed selling material. The new design should also communicate the history of Auer Signal. The company exists since 1910. The Logo Mark is inspired by a fan, an old product of Auer Signal. OPERATION / FLOW / INTERACTION: Auer Signal is one of the biggest producers of high-quality signalling equipment. The former design didn't reflect this quality, so we created a minimalistic visual language with a new Logo, high-quality photography, a new website and printed selling material. The new design should also communicate the history of Auer Signal. The company exists since 1910! PROJECT DURATION AND LOCATION: The Project started in January 2016 and finished in April 2017 in Vienna. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: For Auer Signal a catalogue in five languages, folder, bussinesscards, envelopes with inside print, tow sorts of notebooks with white foil embossing and blue linen, a mailing with die cut and much more printed material. Everything was printed with two Pantone colors on a rough hiqh quality paper. We also created a website with a configuration tool, a Logo animation, product photographs, etc. SPECIFICATIONS / TECHNICAL PROPERTIES: Materials: paper: 270 g Curious Matter Goya white, Olin rough blue Linen: Brillanta Nr. 4344 grey book cover material Production: thread stitching white hot foil stamping Colour: Pantone 908, Pantone Cool Gray 3 TAGS: Logotype, Corporate Design, Catalogue Design, Print, RESEARCH ABSTRACT: First of all we did an extensive research of the history of Auer Signal. The competitors of Auer Signal and their design were also part of the research. CHALLENGE: - ADDED DATE: 2018-12-13 10:42:20 TEAM MEMBERS (2) : Designer, Art Director: Georg Illy and Text and Strategy: Mario Gündl IMAGE CREDITS: Photgraphy: Michael Stelzhammer Animation: Lisa Schatz |
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| Visit the following page to learn more: http://www.georgilly.com/work/auer-signa |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Auer Signal PROFILE: Auer Signal is one of the world's leading manufacturers of signalling equipment and is present in over 70 countries today. |
| AWARD DETAILS | |
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Auer Signal Corporate Design by Georg Illy is Winner in Graphics, Illustration and Visual Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Georg Illy. · Click here to register inorder to view the profile and other works by Georg Illy. |
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