Buoy Health Logo and Visual System by Pencil Worx, Sam Ayling

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DESIGN DETAILS
DESIGN NAME:
Buoy Health

PRIMARY FUNCTION:
Logo and Visual System

INSPIRATION:
Buoy Health needed a fresh, humanistic visual system. We pulled inspiration from various artists that used a continuous line technique to give the illustrations a clean and playful gestural quality. Each illustration in the system had its own special twist.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The healthcare industry wasn’t keeping pace with technological change. Buoy, an AI-assisted symptom-checker, changed that with their free, easy-to-use app. It not only identified with 97% accuracy what was making you sick, but it recommended what to do next and where to go for help. The real challenge was in changing consumer behavior and mindsets regarding online medical support.

OPERATION / FLOW / INTERACTION:
Buoy is a digital health tool that helps you – from the moment you get sick – start your care on the right foot. These days, when most Americans get sick, they google their symptoms. But the information they find is unreliable and risky. Buoy flips the script by using advanced artificial intelligence to resemble a chat with your favorite doctor—where you get an accurate analysis of your symptoms and learn where to go and what to do next. Start by entering your symptoms. Buoy’s algorithm analyzes your answers in real-time and decides the most important question to ask next. In just 2-3 minutes, Buoy gains a detailed understanding of your case and offers options for what to do next that are personalized to you. If you need immediate care, Buoy can connect you to care providers nearby. No more endless googling. No more guessing. Start your care on the right foot. That's Buoy.

PROJECT DURATION AND LOCATION:
The project started in early 2015 in New York and launched in late November 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
Everything about the brand needed to feel not just human, but super-human. The brand captured the founders’ deep sense of purpose to change the trajectory of human health, while the voice sounded like your neighborhood doctor. We designed a visual identity ripe with rounded, human forms and free-flowing lines that carried the user along the journey to health.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The vector illustration art needed to be highly flexible so that we could adjust if need. This allow the visual system to be consistent throughout the entire user experience.

TAGS:
Brand positioning, Logo, Visual system, Design, Illustration library, Brand style guidelines

RESEARCH ABSTRACT:
Adobe Suite

CHALLENGE:
There were some initial challengers with the logo design. At the time Buoy was a small start up with very little knowledge of how to create a well crafted brand and visual system. Many of the core team were engineers so tended to have a very technical mindset. At times it was challenging to show the creative without walking them through a very long winded discovery phase. We quickly realized they needed a little nurturing too help them better understood the creative process. Bringing them into the creative phase of work at and early stage really helped and made them feel part of the team.

ADDED DATE:
2018-12-04 21:02:53

TEAM MEMBERS (1) :
Sam Ayling

IMAGE CREDITS:
All illustrations were designed and developed by Pencil Worx

Visit the following page to learn more: https://www.pencilworx.agency/buoy-health
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Pencil Worx

PROFILE:
Pencil Worx is an independent design studio located in NYC. Creating iconic brands from start to finish, transforming businesses through creativity. Each idea starts with a simple pencil sketch. Developing creative work that hangs in the gallery of everyday life – from the Southwest planes flying overhead to the Stanley tape measure in your toolbox. Pencil Worx has designed logos for Fortune 500 companies and some of the most promising start-ups of our time.

NOMINATION DETAILS

Buoy Health Logo and Visual System by Pencil Worx, Sam Ayling is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Pencil Worx, Sam Ayling is also kept secret. This information will also be available later.
AWARD DETAILS

Buoy Health Logo and Visual System by Pencil Worx, Sam Ayling is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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