Diversity Poster by Amalia Restrepo

Home > Winners > #72858


DESIGN DETAILS
DESIGN NAME:
Diversity

PRIMARY FUNCTION:
Poster

INSPIRATION:
The Celebration of Diversity Fair happens every year in Medellín, and I was asked to make the poster for 2018. My inspiration was drawn from a group of people that I saw. They were hugging each other. I thought about how perfect that was and how important it is for us to hug our differences. From there I started sketching a multiple people hug that turned into a party in itself. I played around with scale, nonsensical scenarios, and fun composition to achieve a very interesting and fun illustration. It's a piece that you can look at for a long time and find hidden things that make it very entertaining.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This illustration was made to be the poster for the Celebration of Diversity Fair that happens in Medellín, Colombia. It represents a communal hug where everyone is accepted as they are, and together they form a beautiful and balanced structure, just like we do in society. Our strength lies in our differences. This illustration has a lot of detail and textures. It makes it a very entertaining piece because the eye bounces around looking for details every time. It plays with scale, metaphors, colors and textures to deliver a message and make people smile.

OPERATION / FLOW / INTERACTION:
The illustration serves as one poster for its main purpose. But every character was drawn is in its own separate layer. This helped transform the poster into a lot of different products, life size characters so people could take pictures next to them, schedule, Instragam posts, promotional material, a mural for people to color, etc.

PROJECT DURATION AND LOCATION:
The project started in August 2018 and was finished in October 2018. It was used for the Diversity Fair in Medellín in October 2018.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The piece started with a digital loose sketch that was later rendered into a digital illustration in Photoshop.

SPECIFICATIONS / TECHNICAL PROPERTIES:
30cm x 46cm It had to be Colorful, cheerful, inclusive, loving, fun, festive. It had to have a space for type at the top. Diversity was the main theme.

TAGS:
diversity, celebration, differences, humanity, society, hug

RESEARCH ABSTRACT:
Design research was mainly focused on diversity specific to Medellín, the city that the poster was made for. It started with data collection on races, ages, gender and disabilities so I could get a better understanding of the place and people this was going to be directed to. The poster also had a wide age range because the Fair is public to everyone, so it had to be all age appropriate and engaging. Data results were taken into consideration and then merged with design principles.

CHALLENGE:
The main challenge of this illustration was illustrating as many characters as I could fit, minding composition, color, and of course diversity. It had to look as if everyone belonged but they had to be totally different from one another. Making it complex, yet easy for the eye to follow is a hard challenge that was very present in this project.

ADDED DATE:
2018-11-27 20:57:16

TEAM MEMBERS (1) :


IMAGE CREDITS:
Amalia Restrepo, 2018.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Secretaría de Cultura, Alcaldía de Medellín

PROFILE:
"Secretaría de Cultura, Alcaldía de Medellín" is a central organization that works to guarantee the fulfillment of the rights to culture of the citizens of Medellín and strives to strengthen the cultural, artistic and patrimonial fields. One of their biggest events in the year is the Celebration of Diversity Party, this is a public, three day event that, as the name states it, celebrates diversity with educational speakers, concerts, lectures, classes, food, shows etc.

NOMINATION DETAILS

Diversity Poster by Amalia Restrepo is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Amalia Restrepo when results are announced.
AWARD DETAILS

Diversity Poster by Amalia Restrepo is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



· Press Members: Login or Register to request an exclusive interview with Amalia Restrepo.

· Click here to register inorder to view the profile and other works by Amalia Restrepo.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit

Did you like Amalia Restrepo's Graphic Design?
You will most likely enjoy other award winning graphic designs as well.
Click here to view more Award Winning Graphic Designs.


Did you like Diversity Poster? Help us create a global awareness for good graphic design worldwide. Show your support for Amalia Restrepo, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |