Tearalab Logo Design Corporate Identity by Xiang Yao

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DESIGN DETAILS
DESIGN NAME:
Tearalab Logo Design

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Design inspiration comes from the laboratory, XY studio believe that All the delicious food and milk tea can be prepared, just like an experiment in a laboratory. The logo design breaks the shackles of milk tea cup elements and used the simple industrial style of combining the element of straw and experimental cup elements.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Tearalab is Korean style bubble tea food restaurant which is a new restaurant from the minds that brought you KaKa All You Can Eat . Sitting prettily in the space formerly occupied by Burrito Planet, it's the first restaurant in Toronto that serves up fusion Japanese burgers.

OPERATION / FLOW / INTERACTION:
This logo was used in many interfaces. One is the signage which is a light box. Another one is the Cup itself. The third is the coaster that you put your cup on. Last but not least is the acrylic logo displayed in the back of the restaurant. Customers were excited to see the logo before the restaurant opened. Bloggers and Large media platform like blogto came to promote the restaurant.

PROJECT DURATION AND LOCATION:
The restaurant was operational between 2015 to 2017, was located in Toronto DT 181 college st. The designing project began in November 2015 and was completed in February 2016.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Tearalab is unique and different from the Korean tea beverage market. It wants to give its customers a bite of the real protein and veggie with Japanese ingredients where you could not get any more from fast food restaurants.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business card: 3.5inch (width) * 2inch (height) Material: Glossy paper Signage: 20inch(width) * 20inch(height) PP Plastic Cups: Large cup 95mm(width) * 155mm(height) Cup capacity 24oz Medium cup 95mm(width) * 125mm(height) Cup capacity 16oz Small cup 95mm(width) * 105mm(height), Cup capacity 12oz cup mat: 2.5inch (width) *2.5inch (length)

TAGS:
Research, laboratory, combination, creation

RESEARCH ABSTRACT:
With the development of young people's brand culture, the in-depth study of catering service, in order to have extraordinary memory points and points of purchase, the catering industry need to have new design concept and promotion.

CHALLENGE:
The major challenge was the social aspect of combining laboratory and drink. Customer may feel unsafe or unhealthy.

ADDED DATE:
2018-11-10 21:54:25

TEAM MEMBERS (1) :
Xiang Yao, Ernest lam

IMAGE CREDITS:
Optional Image #1 illustrator Xiang Yao, tearalab´╝î2016
Optional Image #3 http://www.freepik.com">Designed by Freepik, free-psd, white-shop-sign-mockup_2050858
Optional Image #4 http://www.freepik.com">Designed by Freepik, free-psd, orange-juice-mockup_1165145
Optional Image #5 http://www.freepik.com">Designed by Freepik, free-photo/blank-circular-cork-surrounded-with-gre en-leaves-yellow-background_2784172

Visit the following page to learn more: http://www.tearalab.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tearalab

PROFILE:
Tearalab is Korean style bubble tea food restaurant which is a new restaurant from the minds that brought you KaKa All You Can Eat . Sitting prettily in the space formerly occupied by Burrito Planet, it's the first restaurant in Toronto that serves up fusion Japanese burgers.

NOMINATION DETAILS

Tearalab Logo Design Corporate Identity by Xiang Yao is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Tearalab Logo Design Corporate Identity by Xiang Yao is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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