Blue Whale Cafe Branding Café Branding by Yunjin Jung

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DESIGN DETAILS
DESIGN NAME:
Blue Whale Cafe Branding

PRIMARY FUNCTION:
Café Branding

INSPIRATION:
Inspired by blue whale which is largest animals ever known to have lived on Earth. The Blue Whale Café was created as a motif to help the endangered species get closer to the people and raise awareness about ocean animals.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The ocean is the largest ecosystem on Earth, it is the planet's life system. The Blue Whale Café supports organizations working to protect the ocean. Friendly educate moms and kids about ocean in daily life. The more you visit The Blue Whale Café, it help kids bring ocean conservation to their school. Bring your own tumbler or mug cup, The Blue Whale Café will give you a discount on your order.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started from March 2018 and finished in to July 2018. The design is done in Atlanta, GA.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Steel Top Open - Vacuum Packed

SPECIFICATIONS / TECHNICAL PROPERTIES:
Steel Package : 88.9 mm (W) x 241.3 (H. 8.8 Oz (250 g)

TAGS:
Blue Whale, Cafe, Branding, Coffee

RESEARCH ABSTRACT:
Main research activities were focused on in-stores design and package design. The idea of Blue Whale Café supports kids to learn how to reduce waste and ocean-friendly habits to get started. Providing a place to go with your kids for a single cup of coffee.

CHALLENGE:
The main challenge was to create a playful and attract attention package that shows a concept of the product. The elements of storytelling was added by ship and giving the blue whale a friendly and adventurous. The colors and illustrations also achieved the adoring aspect.

ADDED DATE:
2018-10-01 20:54:11

TEAM MEMBERS (1) :


IMAGE CREDITS:
Blue Whale Café

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Morrison Healthcare

PROFILE:
Today, Morrison Healthcare is a leading national food and nutrition services company that proudly serves more than 650 hospitals and healthcare systems. Morrison Healthcare together with Crothall Healthcare form Compass One Healthcare – providing food, nutrition and support services in more than 1,850 locations with a combined 90 years of healthcare-only experience.

NOMINATION DETAILS

Blue Whale Cafe Branding Café Branding by Yunjin Jung is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Yunjin Jung is also kept secret. This information will also be available later.
AWARD DETAILS

Blue Whale Cafe Branding Café Branding by Yunjin Jung is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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