Redouble Fish Branding by Gino Chen and Congee Huang

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DESIGN DETAILS
DESIGN NAME:
Redouble Fish

PRIMARY FUNCTION:
Branding

INSPIRATION:
The name of Redoublefish is based on the category and Chinese regional culture, using the word combination method for naming.Red is a traditional Chinese festive color, representing happiness and peace.Double, represents good implication of a pair in the traditional Chinese culture and the meaning of integration as well.Fish, which is directly related to the brand category, can be used to improve the classification of the restaurant through the name.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design of Redoublefish is a process of constantly absorbing traditional experience. We constantly extract and benefit from Chinese traditional art, integrate and transform Chinese traditional culture into reality to make the brand design radiate new era features in itself and become a brand new and universal national fashion brand.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in decembel 2017 in shantou and finished in August 2018 in shantou.

PRODUCTION / REALIZATION TECHNOLOGY:
About the main color, we used cinnabar red and stone green. Red is one of the most popular colors in China. In the thousands years of spreading in China, red can represent auspicious and happy implication the most. And matching of green and red can make the design have the contrasted sense of cold and warm, letting it be more harmonious in the whole with spirit and vitality.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-09-29 11:48:42

TEAM MEMBERS (2) :
cengrui chen and xudong huang

IMAGE CREDITS:
cengrui chen
xudong huang

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CLIENT/STUDIO/BRAND DETAILS
NAME:
DDDBRAND

PROFILE:
DDDBrand actively explores the practical art of business design. We do not define ourselves by personality style, but customizes and adapts to different styles of each brand. Performing Practicality, Variability and Diversity,we carry out our unique aesthetic ideas and effective design relevance to brand narrative all the time, so that the value can continue. DDDBrand focuses on value catering brand manufacturing. In the era of lack of sincerity, we around the core of the new commercial aesthetics, providing a series of comprehensive and systematic catering brand services, such as brand strategy, brand image, space design, and so on. We are committed to working with partners to achieve business realizability.

NOMINATION DETAILS

Redouble Fish Branding by Gino Chen and Congee Huang is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Redouble Fish Branding by Gino Chen and Congee Huang is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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