Fincap Law LLP Brand Identity Design by Dongho Kim and Yunyoung Lee

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DESIGN DETAILS
DESIGN NAME:
Fincap Law LLP

PRIMARY FUNCTION:
Brand Identity Design

INSPIRATION:
I had always believed that the best design should be simple and minimal; yet comprise of proclivity towards aesthetic conformation in aspects of appearance and connotation. These ethics stem from my passion of wanting to create beautiful design that is stylish and modernistic. In anticipation of the opportunities held within this project, compels me to mould something new, something that is creative, yet innovative, where initially, a strong brand design was not on the agenda. In this project, I can certainly challenge myself by demonstrating the extent of powerful design and how much can be interpreted via visual elements alone.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The fundamental brand design of Fincap law had been carefully segregated into three main elements. These are the plus symbol, square frames and lattice nodes. Each element has its own implicit meaning in association with the firm’s core values. These are respectively: Continuous Improvement, Legal Protection, and lastly Networking. The three core values were combined and infused into the design to reveal the distinguishing identity of Fincap Law.

OPERATION / FLOW / INTERACTION:
The design components of Fincap law’s signature logo were derived from elementary, yet salient geometric elements such as edges and node-points. As discussed previously, Fincap law’s values had been reflected in its brand layout as three succinct design components in the form of a plus, a frame and nodes. This had been suffused across as a replicated pattern creating a lattice, which results in a unique connotated brand-image, emphasizing professionalism and specialism.

PROJECT DURATION AND LOCATION:
This project started in may 2018 based in London and finished in Jun 2018 for two months. It has been modified for "A design award" until the end of September this year.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The manually drafted prototypes were essentially based on fundamental geometric elements and its design concept had been technically deployed in several adobe software (Photoshop, Illustrator, Aftereffect, Premiere). Through initial experimentation we had found many differing types of geometrically-coherent combinations, simply by using vectors and intersection points. The latter stages consisted of filtering through a plethora of designs to reach a consensus on the ideal solution.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The image dimensions are set out to be 150*150 pixels, with a minimum-resolution of 72 DPI. I have 2 designs for the logo, one consisting of clear-white background, and the other in black. The image may also be depicted in monochromatic format if need be. The logo had been centered on canvas, not positioned to corners or edges.

TAGS:
Fincap Law LLP

RESEARCH ABSTRACT:
I initially contemplated on ways to effectively portray Fincap’s unique brand, whilst simultaneously reflecting on its principles. In consideration of the scope, a law firm generally requires a conforming and relevant representation, most typically in a concise and corporate manner, yet provides a stable impression. All subsequent research was based on these underlying notions. The later integration of numerous geometric vectors formulated six framed-boxes with interlaced typeface disposition.

CHALLENGE:
This was identifying applicable models with definitive qualities pertaining to the final representation, including analysis and evaluation of devised prototypes, which had later been filtered. Also, formulation of ideograms that would appeal to audiences whilst encapsulating relevant meaning. My novel designs had to be internally propagated, to marketing and interior designs teams, which later led to the approval for use as the official company logo.

ADDED DATE:
2018-09-22 17:14:37

TEAM MEMBERS (1) :
Art director : Dongho Kim, Yunyoung Lee

IMAGE CREDITS:
Art director : Dongho Kim, Yunyoung Lee

PATENTS/COPYRIGHTS:
COPYRIGHT © 2018 FINCAP LAW LLP. ALL RIGHTS RESERVED

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VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Fincap Law LLP

PROFILE:
Fincap Law LLP is a law firm which uses automation to create value for its clients. Fincap Law is dedicated to providing our clients with an expedient legal service tailored to their business, while maintaining rigorously high standards, by applying our extensive legal experience and market knowledge, together with technological solutions.

NOMINATION DETAILS

Fincap Law Llp Brand Identity Design by Dongho Kim and Yunyoung Lee is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Dongho Kim and Yunyoung Lee is also kept secret. This information will also be available later.
AWARD DETAILS

Fincap Law Llp Brand Identity Design by Dongho Kim and Yunyoung Lee is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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