Yoondesign Identity Brand Design by Sunghoon Kim and Chi-young Choi

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DESIGN DETAILS
DESIGN NAME:
Yoondesign Identity

PRIMARY FUNCTION:
Brand Design

INSPIRATION:
The basic elements of a figure are points, lines, and surfaces. Dots are gathered to become a line, and the line becomes a surface. The shape varies from triangle to triangle to maximum circle. They consider the color saturation through three primary colors of light and three primary colors. Inspired by the expansion of shapes and the expansion of colors and tried to express the will of change.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A pioneer of digital font design since 1989, Yoondesign offers a new platform that explores the link from font design to contents and brands. Their renewed identity allows us to express theirselves as a specialist group with the aim to broaden the spectrum of design.

OPERATION / FLOW / INTERACTION:
Their users experience not only professional typeface, but also the value of an extended typeface design by developing the relationship of contents and brands based on typeface through the application of redesigned identity and consistent application of it.

PROJECT DURATION AND LOCATION:
This project began in Seoul, South Korea in April of 2017 and ended in April 2018.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Yoondesign Identity concept is starting from a triangle. Each apex represents the relationship between typeface design, contents, and branding. It expands into a polygon, and then eventually a circle to represent their flexibility to change based on a variable graphic motif. Setting the basic tones of black and white as the embodiments of the light and pigment color primaries, their use of colors and graphic motifs are freely arranged to suit each medium.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Visual Identity, Logo, Branding, Typography, Yoondesign

RESEARCH ABSTRACT:
-

CHALLENGE:
Yoondesign was a future-oriented company with the very first developing digital Korean fonts, but over time, the company became a traditional font design company. The "traditional" identity had a stumbling block to expand the design domain through font design. Thus, they try to regain the future-oriented image through the renewal of identity, and to create a new design spectrum through experimental exchange of various cultures with various people using fonts.

ADDED DATE:
2018-07-25 05:23:56

TEAM MEMBERS (2) :
Art Director & Designer: Sunghoon Kim and Designer: Chi-young Choi

IMAGE CREDITS:
Main Image #1: Yoondesign, Optional Image #1: Yoondesign, Optional Image #2: Yoondesign, Optional Image #3: Yoondesign, Optional Image #4: Yoondesign

Visit the following page to learn more: http://www.yoondesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Yoondesign

PROFILE:
Hangeul (Korean) design is a sort of industry as well as a cultural content that containing aesthetics and technology of the times. Yoondesign has been leading the way in new experiments and challenges with a willingness to study the development of ever-changing font environment and technology. Based on their long experience and research, they explore and create the relationship between font design, brand, and content. Yoondesign is reborn as a professional group who create new design spectrum.

NOMINATION DETAILS

Yoondesign Identity Brand Design by Sunghoon Kim and Chi-Young Choi is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Sunghoon Kim and Chi-young Choi is also kept secret. This information will also be available later.
AWARD DETAILS

Yoondesign Identity Brand Design by Sunghoon Kim and Chi-Young Choi is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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