Trojan Horse Branding by Maryam Khaleghi Yazdi

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DESIGN DETAILS
DESIGN NAME:
Trojan Horse

PRIMARY FUNCTION:
Branding

INSPIRATION:
This design is inspired from the legend of trojan horse. Every year Athens film festival enters the town like Trojan horse and film makers dominate the town by their movies. In addition, as dog has been the symbol of this festival from 45 years ago, playful dogs plays the role of film makers. For example, in the poster they are starting to dominate the city, in the T-shirt they are dominating the heart and on the coasters they are celebrating their victory.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This entry is a set of promotional materials, designed for Athens film festival. This promotional set contains different materials like, poster, T-shirt, Tote bag and etc. What is different about this entry is it has a narrative language. Indeed, each material narrates a specific parts of a story in full detailed illustration, so when become applied next to each other, not only are they visually harmonic, but also they are coordinated as different chapters of a story.

OPERATION / FLOW / INTERACTION:
The posters were install all around the town in addition to Ohio university campus. The T-shirts and lanyards were used by festival staffs, film makers and guests and some limited editions were sold to the audiences in the Athena cinema. The coasters were donated to different cafes in the town and other stuffs were given to different departments of Ohio university campus.

PROJECT DURATION AND LOCATION:
The project started in October 2017 in Athens, OH and finished in April 2018 and was exhibited and used around Athens and Athena cinema in April 2018.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
First of all, all of the compositions and characters were sketched manually, then they were digitalized by Adobe Illustrator. After executing the illustrations, they were printed as T-shirt, tote bag and poster by silk screen techniques and printed as coaster, program and envelop in digital technique.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Poster: 100*70 cm- 27.5* 42.5 cm T-shirt: 25*25 cm Tote bag: 25* 25 cm coaster: 10*10 cm

TAGS:
Athens film festival, branding, Trojan horse, Athens, movie poster, visual identity, corporate identity, graphic design, cinema, festival

RESEARCH ABSTRACT:
Encouraging young students to participate in the film festival was the main goal, so the designer did a research about the history of festival and looked at the archive of last promotional materials. Indeed, she noticed final design should have a kind of experimental feeling and youthful taste, because Athens film festival supports less-Know young artists. Then, the designer did a practical research by showing first sketches to a group of young students to know their idea about the main concept.

CHALLENGE:
Lack of a coherent theme in the last promotional materials was the most important challenge.

ADDED DATE:
2018-07-12 22:23:45

TEAM MEMBERS (1) :
-

IMAGE CREDITS:
-

Visit the following page to learn more: https://maryamkhaleghiyazdi.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Athens International Film+ Video Festival

PROFILE:
Founded in 1974, the AIFVF has been presenting the best in international film for 44 years. Known globally as a festival that supports cinema from underground and marginalized populations, the AIFVF represents the values that we share as a community. It is a champion of justice and provides a voice for underrepresented artists and viewpoints on a global level. For four decades, Athens International has embraced experimental, narrative, short-form, feature length, and documentary films from every corner of the globe, offering filmmakers a stellar platform for public exposure and an environment that values artistry above marquee names and industry relationships.

NOMINATION DETAILS

Trojan Horse Branding by Maryam Khaleghi Yazdi is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Maryam Khaleghi Yazdi is also kept secret. This information will also be available later.
AWARD DETAILS

Trojan Horse Branding by Maryam Khaleghi Yazdi is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.

· Read the interview with designer Maryam Khaleghi Yazdi for design Trojan Horse here.

· Press Members: Login or Register to request an exclusive interview with Maryam Khaleghi Yazdi.

· Click here to view the profile and other works by Maryam Khaleghi Yazdi.
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