Vetport Logo by Ashna S M

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DESIGN DETAILS
DESIGN NAME:
Vetport

PRIMARY FUNCTION:
Logo

INSPIRATION:
The concept was to integrate veterinary and the cloud element in the main character.The first letter of VETport, 'V' was taken as the main character.The Silhouettes of a dog and a cat representing Veterinary, looking up the cloud show the significance and concern for a cloud based app for their well being.Navy blue for professionalism and red for strength and attention was chosen as basic colour scheme.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project was to redesign a logo for VETport.VETport is a cloud based Veterinary Practice Management Software.The first letter of VETport, V was taken as the main character and developed further by adding more elements into it.The silhouettes of a dog and a cat representing Veterinary, looking up the cloud shows the significance and concern for a cloud based app for their well being.Navy blue for professionalism and red for strength and attention was chosen as basic colour scheme.

OPERATION / FLOW / INTERACTION:
The hidden cloud element within the logo has earned great reviews, both within the company and from the outside.

PROJECT DURATION AND LOCATION:
The project began in 2018 March and was completed in Mumbai, India in 2018 April.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
After a few preliminary sketching and brainstorming, the final logo was designed in Adobe illustrator.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business card 54mmX92mm, 92mmX54mm Letter head 215mmX279mm Envelope 251mmX209mm

TAGS:
Logo, VETport, Cloud Based, Veterinary, Branding

RESEARCH ABSTRACT:
The design process involved understanding of the project, study of different elements related to it and being a globally used software, an extensive research on the competitors was also done.

CHALLENGE:
The biggest challenge in this project was to add the cloud element in the main character along with the silhouettes, still keeping the design simple and professional. It was the most interesting and important part in this logo.

ADDED DATE:
2018-07-08 12:35:51

TEAM MEMBERS (1) :


IMAGE CREDITS:
Ashna S M

Visit the following page to learn more: http://vetport.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
ASHNA S M

PROFILE:
VETport was founded in 2004. It was started to make technology accessible for small-scale veterinary practices. Every day, VETport's cloud-based application is used by over 12,500 Veterinarians across 20+ Countries to serve over 16+ million pets. VETport has revolutionized the veterinary practice management software industry with the launch of the newest update of the software, the Next Gen version.VETport aims to serve those veterinarians who have dedicated their lives to the service of animals.

NOMINATION DETAILS

Vetport Logo by Ashna S M is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Vetport Logo by Ashna S M is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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