Love and Blind Brand Identity by Sparkly Identity Design Team

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DESIGN DETAILS
DESIGN NAME:
Love and Blind

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
The design takes the ubiquitous Snellen eye test chart as its point of departure. The ㄇ symbols in the chart stand for the sheltered workshops while the i letters represent their visually impaired employees. The symbols orientation toward different directions point to the many avenues in life that lie open to the visually impaired.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
For the product packaging material we selected boxes made from recycled cardboard, the size of a stationery box. Consumers can keep the packaging for future reuse, adding another eco-friendly touch.

OPERATION / FLOW / INTERACTION:
The brand concept here centers on natural, simple and environmentally friendly, with two internal and external applications. Internal – empower the visually impaired employees to feel confident about their work and direction in life External – make consumers feel that their purchase is not only an act of charity supporting employment of the visually impaired, but also a way to care about the Earth and the environment.

PROJECT DURATION AND LOCATION:
The project started in 2016 and it still ongoing

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
For the product packaging material we selected boxes made from recycled cardboard, the size of a stationery box. Consumers can keep the packaging for future reuse, adding another eco-friendly touch. The two notches on the edges of the packaging help stabilize the ribbon around the box. This design also provides a flexible, low-cost, and environmentally friendly way to replace the ribbon to adapt the packaging to different festivals and gifting occasions.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimension is 215*77*52mm, The material is paper pulp molding and Processing use laser engraving.

TAGS:
Identity, Branding, Sustainability, Packaging, Logo, Charity

RESEARCH ABSTRACT:
There are approximately 180,000 visually impaired people in Taiwan, with a general employment rate of less than 40%. In response to this situation, the Taiwan Foundation for the Blind has established diversified sheltered workplaces around the country that produce natural handmade soap. The workplaces help their visually-impaired employees develop their confidence and autonomy in the labor market.

CHALLENGE:
Visually impaired people can actually do more. The global employment rate of visually impaired people is less than 40%. Looking at the predicaments blind people are facing in general, the reasons why blind people are reluctant to go to work are mainly because of the lack of self-driving force from blind people and the low acceptability of society to them up until now. To help visually impaired friends restore their confidence and working ability, we have formed numerous interactive workshops. After that, we collectively created the brand LOVE and BLIND and discussed the brand’s concept of being natural, simple, and eco-friendly, so that we can provide a friendly environment and natural outstanding product to the consumers.

ADDED DATE:
2018-06-13 09:02:49

TEAM MEMBERS (3) :
Chun-Chieh Chang, Hui-Chiu Wang and Sparkly Identity Design Team

IMAGE CREDITS:
Sparkly Identity Design Team, 2018.

Visit the following page to learn more: http://www.sparkly.com.tw
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Taiwan Foundation for the Blind

PROFILE:
Taiwan Foundation for the Blind was found in the end of 1991 and is the first domestic organization to provide the complete service and prospective projection for the disabled people in terms of government's policies of culture and education, job training and related welfare.

NOMINATION DETAILS

Love and Blind Brand Identity by Sparkly Identity Design Team is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Love and Blind Brand Identity by Sparkly Identity Design Team is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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