Korea Institute of Arboretum Mgt. Corporate Identity by Sejong Icon

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DESIGN DETAILS
DESIGN NAME:
Korea Institute of Arboretum Mgt.

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Korea institute of arboretum management is taking part of managing and building institues of arboretum for restoration of reducing diversity of forest ecosystem and securing habitat spaces for forest creatures for preparation of global warming. To show the role of the institute effectively, we tried to visualize several meanings on the C.I. Therefore we visualized environment which contains variations and orders and the vision of the institute.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As corporate identity of Korea institute of arboretum management is a flexible identity, we designed to improve individuality and unity of corporate identities of two institutes and a corporate identity of the institute which manage the two institutes. Moreover, this is challenging form of design breaking from the convention of typical logos. On the symbol mark, we put emotion of Korean traditional nature using four colors from Korean five traditional colors which is yellow, green, blue, red.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Arboretum, management, Identity, CI

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-05-04 06:18:52

TEAM MEMBERS (3) :
Art Director: Siwook Oh, Art Director: Dukyong Kim and

IMAGE CREDITS:
Sejong Icon, 2018.

Visit the following page to learn more: https://sejongicon.kr
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Korea Institute of Arboretum Management

PROFILE:
This is a logo for a new government agency that manages and oversees Korean national arboretums. It is a visualization of nature's characteristic as protean yet continuous and persistent. Its shape and color can be modified to create a set of similar logos for family of organizations like national arboretums and other related institutions (which also reflects the idea of nature as protean yet continuous).

NOMINATION DETAILS

Korea Institute of Arboretum Mgt. Corporate Identity by Sejong Icon is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Korea Institute of Arboretum Mgt. Corporate Identity by Sejong Icon is Winner in Graphics and Visual Communication Design Category, 2018 - 2019.



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