Paper Flight Show of papers by Ximena Ureta

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DESIGN DETAILS
DESIGN NAME:
Paper Flight

PRIMARY FUNCTION:
Show of papers

INSPIRATION:
A rain of wings and stars, where the flowers and leaves also travel in flock. We have created a "winged box", where the birds make a paper trip as opaque as light. This is how the Colibri, the Crane, the Owl, the Finch and the Dove give life to this project. For each slide that slides, we see a bird fly, stars twinkle under a sky of different roles and different floral universes and harmonious with each other. Everything takes movement almost without words. We have designed a visual scenario of

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This two-dimensional kinetic art object highlights all the possibilities that a great materiality provides to graphic design. The creative challenge consisted in designing a visual scenario of delicate finishes. Each flight, seeks to break with the static and bi-dimensional condition of the impression, presenting itself as birds in full flight, through the aesthetics of the movement that occurs when sliding the inner sheets under the paper screen of the cover stimulating the eye through simple visual effects.

OPERATION / FLOW / INTERACTION:
It works as a container for six kinetic art designs, printed in six different types of paper, that when introduced under the laser cut screen cover, show the flight dynamics of different types of birds.

PROJECT DURATION AND LOCATION:
The project started in Janury 2017 in Santiago of Chile and finished in December 2017

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Format 26x17 cm. closed. Cover Box in Curious Matter Black Truffle 380 gr. printed at 1/0 color (silver), placed on the same paper, laser cut. Base cover in curious pink skin of 270 gr. without print + 1 golden leaf, placed in Courious Matter Black Truffle of 380 gr. printed at 2/0 colors + 1 gold leaf. Base and cradle of box in Curious Matter Black Truffle of 270 gr. printed at 2/0 colors, stamped, armed, consider black color failure tape. 5 different pieces 23.7x14.8 cm. all plated to Courious Matter Black Truffle of 270 gr. printed at 3/0 colors. Card 1 in Conqueror Laid Wax of 300 gr., Card 2 in Curious Skin Orange of 270 gr., Card 3 in Corious Skin Emerald of 270 gr., Card 4 in Courious Metalics Lime of 300 gr., Card 5 in Rives Tradition Le Rouge of 250 gr. all printed at 2/0 colors + 2 folios. Box case in Curious Skin Pink 270 gr. printed at 2/0 colors + 1 golden sheet + embossed, glued, armed stamp.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 26 cm x Depth 1,7 cm x Height 17 cm closed.

TAGS:
Paper Flight, Vuelo de Papel, Antalis, Ximena Ureta, Graphic Design, chilean

RESEARCH ABSTRACT:
How your eyes cheat your mind All these investigations point to one thing: our visual system is still too limited to address all the information that our eyes capture. "For that our brain would need to be bigger than a building, and even then it would not be enough," says Martinez-Conde. And then our minds take shortcuts. Just like betting on the best horse in a race, our brain constantly chooses the most likely interpretation of what we see. But the search to understand how we process the world continues, and led to interesting findings about perception.

CHALLENGE:
Paper Flight aims to amaze through a delicate and precise architecture, like a clock mechanism that silently sets the time, in which typographies subtly define the essential. This object was the result of a teamwork effort between designer and printing professionals. Its complexity lies, among other things, in the use of laser technology for cutting high-grammage papers, producing very thin and slightly separated windows that form the screen that allows to visualize the nature of each flight.

ADDED DATE:
2018-04-03 15:50:38

TEAM MEMBERS (4) :
Art Direction: Ximena Ureta, Graphic Design: Ximena Ureta, Angelica Riadi, Felipe Estay, Production: Juan Rojas and Print: Ograma Chile

IMAGE CREDITS:
Cristian Navarro.

Visit the following page to learn more: http://www.ximenaureta.cl
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Antalis

PROFILE:
European leader in paper distribution, packaging solutions and supports of visual communication for professionals.

NOMINATION DETAILS

Paper Flight Show of Papers by Ximena Ureta is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Paper Flight Show of Papers by Ximena Ureta is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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