Jing Linglong Brand Image by Yinluo Du, Xiaojiang Yan and Chao Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Jing Linglong PRIMARY FUNCTION: Brand Image INSPIRATION: The inspiration for the design comes from the palace culture in Beijing, the hot pot culture in Chongqing, and the symbolic chopsticks representing the Chinese food and beverage. The water ripple pattern representing Beijing palace culture will be combined with fan graphics and chopsticks. The whole design conveys the characteristics of combining Chinese food with Chinese culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a Chinese traditional restaurant culture brand image design, its food and beverage culture from Beijing roast duck, and the combination of Chongqing hot pot features. Therefore, in the application of brand logo and brand image design, the combination of Beijing palace culture and Chongqing chafing dish culture is combined, and the characteristics of chafing dish restaurant is reflected. OPERATION / FLOW / INTERACTION: This is the print, only to be done with the printing process. PROJECT DURATION AND LOCATION: The project started in October 2017 in Chongqing and finished in September 2017 in Chongqing FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This brand image design is completed with Photoshop combined with Illustrator software. At the time of production, it can be made with the printing effect. At the same time, it can also be made by hand. SPECIFICATIONS / TECHNICAL PROPERTIES: Make the size according to the required size TAGS: Brand Image Design, Jing Linglong, Beijing RESEARCH ABSTRACT: Research background: through the design, we will combine Beijing culture, traditional Chinese culture, Chinese catering culture and Chongqing chafing dish culture, and use visual communication design method to show up, and ultimately achieve the purpose of spreading the brand culture of this restaurant. CHALLENGE: The biggest difficulty is how to combine the court culture of Beijing, the culture of roast duck catering and the hot pot culture of Chongqing, which is present in the brand image. ADDED DATE: 2018-03-20 13:26:11 TEAM MEMBERS (2) : Creative Director: Yinluo Du and Designer: Xiaojiang Yan, Chao Yang, Chengyao Wang IMAGE CREDITS: Image #1: Yinluo Du Image #2: Xiaojiang Yan, Chao Yang, Chengyao Wang Image #3: Xiaojiang Yan, Chao Yang, Chengyao Wang Image #4: Xiaojiang Yan, Chao Yang, Chengyao Wang Image #5: Xiaojiang Yan, Chao Yang, Chengyao Wang |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: China Memory Restaurant PROFILE: China Memory Restaurant is a ceramic culture-themed restaurant chain. We Nanchang in Jiangxi and Shanghai have more than a dozen stores. Our feature is the combination of ceramic culture and food culture. Such a cultural restaurant attracts a lot of guests. Another highlight of our restaurant is that each store has a different theme and style, including business restaurants, traditional restaurant, restaurant and so on. They have different characteristics in different places. |
| AWARD DETAILS | |
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Jing Linglong Brand Image by Yinluo Du, Xiaojiang Yan and Chao Yang is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Read the interview with designer Yinluo Du, Xiaojiang Yan and Chao Yang for design Jing Linglong here.· Press Members: Login or Register to request an exclusive interview with Yinluo Du, Xiaojiang Yan and Chao Yang. · Click here to register inorder to view the profile and other works by Yinluo Du, Xiaojiang Yan and Chao Yang. |
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