Jing Linglong Brand Image by Yinluo Du, Xiaojiang Yan, Chao Yang and Chengyao Wang

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DESIGN DETAILS
DESIGN NAME:
Jing Linglong

PRIMARY FUNCTION:
Brand Image

INSPIRATION:
The inspiration for the design comes from the palace culture in Beijing, the hot pot culture in Chongqing, and the symbolic chopsticks representing the Chinese food and beverage. The water ripple pattern representing Beijing palace culture will be combined with fan graphics and chopsticks. The whole design conveys the characteristics of combining Chinese food with Chinese culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a Chinese traditional restaurant culture brand image design, its food and beverage culture from Beijing roast duck, and the combination of Chongqing hot pot features. Therefore, in the application of brand logo and brand image design, the combination of Beijing palace culture and Chongqing chafing dish culture is combined, and the characteristics of chafing dish restaurant is reflected.

OPERATION / FLOW / INTERACTION:
This is the print, only to be done with the printing process.

PROJECT DURATION AND LOCATION:
The project started in October 2017 in Chongqing and finished in September 2017 in Chongqing

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
This brand image design is completed with Photoshop combined with Illustrator software. At the time of production, it can be made with the printing effect. At the same time, it can also be made by hand.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Make the size according to the required size

TAGS:
Brand Image Design, Jing Linglong, Beijing

RESEARCH ABSTRACT:
Research background: through the design, we will combine Beijing culture, traditional Chinese culture, Chinese catering culture and Chongqing chafing dish culture, and use visual communication design method to show up, and ultimately achieve the purpose of spreading the brand culture of this restaurant.

CHALLENGE:
The biggest difficulty is how to combine the court culture of Beijing, the culture of roast duck catering and the hot pot culture of Chongqing, which is present in the brand image.

ADDED DATE:
2018-03-20 13:26:11

TEAM MEMBERS (2) :
Creative Director: Yinluo Du and Designer: Xiaojiang Yan, Chao Yang, Chengyao Wang

IMAGE CREDITS:
Image #1: Yinluo Du
Image #2: Xiaojiang Yan, Chao Yang, Chengyao Wang
Image #3: Xiaojiang Yan, Chao Yang, Chengyao Wang
Image #4: Xiaojiang Yan, Chao Yang, Chengyao Wang
Image #5: Xiaojiang Yan, Chao Yang, Chengyao Wang

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CLIENT/STUDIO/BRAND DETAILS
NAME:
China Memory Restaurant

PROFILE:
China Memory Restaurant is a ceramic culture-themed restaurant chain. We Nanchang in Jiangxi and Shanghai have more than a dozen stores. Our feature is the combination of ceramic culture and food culture. Such a cultural restaurant attracts a lot of guests. Another highlight of our restaurant is that each store has a different theme and style, including business restaurants, traditional restaurant, restaurant and so on. They have different characteristics in different places.

NOMINATION DETAILS

Jing Linglong Brand Image by Yinluo Du, Xiaojiang Yan, Chao Yang and Chengyao Wang is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Jing Linglong Brand Image by Yinluo Du, Xiaojiang Yan, Chao Yang and Chengyao Wang is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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