Poetic Hotel Packaging by Joel Derksen |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Poetic Hotel PRIMARY FUNCTION: Packaging INSPIRATION: Increasing the premium nature and speaking to travel as an intimate, romantic experience was key. As a well-known resort brand, we wanted to step away from corporate language into a place of surprise and experience - making these design pieces act like the diary of a traveller, experiencing hotels in locations around the world. Luxury here was also critical: print techniques factored heavily into the design development. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A boutique, international hotel asked us to redesign their in-room amenities. Each piece: shower cap, nail kit, shaving kit and dental kit all came as requested items to a visitor. Since the visitor had already "bought" the experience of the hotel, excessive branding was not needed. Instead, the design taps into a luxury experience, by sharing poems and evocative writing about travel, discovery and escape. As an extra challenge, we placed the poems in 3 languages: Chinese, Arabic and English. OPERATION / FLOW / INTERACTION: A visitor to the hotel would either enter a room and see these in the bathroom, or call down to the front desk and receive the selected items. PROJECT DURATION AND LOCATION: 3 months, starting September 2017. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Here the most work involved paper types, embossing types and type sizes. SPECIFICATIONS / TECHNICAL PROPERTIES: Blind debossing on all packaging. TAGS: Packaging, Hotel, Luxury RESEARCH ABSTRACT: One of the key insights from the client was a need to connect to the 'instagram' CHALLENGE: In addition to finding the right writing and poetic approach, production partners also took a while to find, as well as buy-in from franchise members. ADDED DATE: 2018-03-18 22:44:04 TEAM MEMBERS (1) : Joel Derksen (designer & writer) IMAGE CREDITS: Joel Derksen, 2017. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Joel Derksen PROFILE: Dedicated to the right brand attitude, the right strategy, and the right moment. I work with agencies and companies to find their space and own it with conviction, courage and thought. With a focus on arts, culture, food & beverage, my focus is on bringing the unique perspective of each client forward. |
| AWARD DETAILS | |
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Poetic Hotel Packaging by Joel Derksen is Winner in Packaging Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Joel Derksen. · Click here to register inorder to view the profile and other works by Joel Derksen. |
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