Poetic Hotel Packaging by Joel Derksen

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DESIGN DETAILS
DESIGN NAME:
Poetic Hotel

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Increasing the premium nature and speaking to travel as an intimate, romantic experience was key. As a well-known resort brand, we wanted to step away from corporate language into a place of surprise and experience - making these design pieces act like the diary of a traveller, experiencing hotels in locations around the world. Luxury here was also critical: print techniques factored heavily into the design development.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A boutique, international hotel asked us to redesign their in-room amenities. Each piece: shower cap, nail kit, shaving kit and dental kit all came as requested items to a visitor. Since the visitor had already "bought" the experience of the hotel, excessive branding was not needed. Instead, the design taps into a luxury experience, by sharing poems and evocative writing about travel, discovery and escape. As an extra challenge, we placed the poems in 3 languages: Chinese, Arabic and English.

OPERATION / FLOW / INTERACTION:
A visitor to the hotel would either enter a room and see these in the bathroom, or call down to the front desk and receive the selected items.

PROJECT DURATION AND LOCATION:
3 months, starting September 2017.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Here the most work involved paper types, embossing types and type sizes.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Blind debossing on all packaging.

TAGS:
Packaging, Hotel, Luxury

RESEARCH ABSTRACT:
One of the key insights from the client was a need to connect to the 'instagram'; generation, one that would want to photograph these packages on the bathroom shelves, or share the stories they discovered in the packages.

CHALLENGE:
In addition to finding the right writing and poetic approach, production partners also took a while to find, as well as buy-in from franchise members.

ADDED DATE:
2018-03-18 22:44:04

TEAM MEMBERS (1) :
Joel Derksen (designer & writer)

IMAGE CREDITS:
Joel Derksen, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Joel Derksen

PROFILE:
Dedicated to the right brand attitude, the right strategy, and the right moment. I work with agencies and companies to find their space and own it with conviction, courage and thought. With a focus on arts, culture, food & beverage, my focus is on bringing the unique perspective of each client forward.

NOMINATION DETAILS

Poetic Hotel Packaging by Joel Derksen is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Joel Derksen is also kept secret. This information will also be available later.
AWARD DETAILS

Poetic Hotel Packaging by Joel Derksen is Winner in Packaging Design Category, 2017 - 2018.



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