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Poetic Hotel Packaging by Joel Derksen |
Home > Winners > Design #67372 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
JD: The main idea came from wanting to evoke the romance of travel - to link the various hotels in the chain to one another, through these vivid poems of time, place, and adventure.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
JD: Simplicity - making sure the story is right and that it can be implemented.
FS: What are your future plans for this award winning design?
JD: Working more closely with translators, printers, etc, to roll it out.
FS: How long did it take you to design this particular concept?
JD: Three weeks.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JD: The hotel chain wanted to start bringing a storytelling theme into the master brand. This started with a website redesign with more editorial content, and when they asked to change up the packaging for the in-room amenities, it seemed like a good opportunity to continue that thinking.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JD: It's in use by a hotel chain.
FS: What made you design this particular type of work?
JD: Well, they asked me to! But another big consideration was about instagram moments - that people want to show these pieces off on the shelf.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
JD: There was a lot of looking at luxury packaging, but a lot of it was the writer.
FS: Who is the target customer for his design?
JD: Hotel guests for a luxury chain.
FS: What sets this design apart from other similar or resembling concepts?
JD: The ability to get close and be surprised by a story - directly relevant to the idea of escape and travel.
FS: How did you come up with the name for this design? What does it mean?
JD: Well, its poetry on hotel packaging.
FS: Which design tools did you use when you were working on this project?
JD: Illustrator mainly.
FS: What is the most unique aspect of your design?
JD: Likely the concept.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JD: Printers, writers, and (in progress) Arabic and Chinese translators.
FS: What is the role of technology in this particular design?
JD: Technology here is about printing techniques - better dies for embossing.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JD: No.
FS: What are some of the challenges you faced during the design/realization of your concept?
JD: Mainly client buy-in. The client had been shifting things around in the brand lately, and was struggling to act on broadly-defined brand principles.
FS: How did you decide to submit your design to an international design competition?
JD: Every once in a while, you take a chance!
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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