Care in One Place Logo Design by Kieran Harrod

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DESIGN DETAILS
DESIGN NAME:
Care in One Place

PRIMARY FUNCTION:
Logo Design

INSPIRATION:
The main inspiration was formed from the platoforms key goals, to provide care services to everyone, whoever they are where they're at, this was achieved by combining 3 key elements: 1. Location: Map pins represent providing care to you. 2. Care: Pins form a heart shape. 3. Everyone: Coloured in warm hues of the rainbow, Care in One Place is for all. By bringing 3 elements together the logo is decipherable at a glance, Care in One Place is designed for you, whoever you are, wherever you are:

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Integrating 40 years of knowledge, Care in One Place provides a one-stop online market where people can assess their personal circumstances to find the right care package & services. Care in One Place was looking to raise the capital to develop the system, they worked with Crowdcube. Whilst preparing to launch on Crowdcube, the team identified the importance of improving the branding of the campaign from to encourage investors to take note and ultimately put one into the platform.

OPERATION / FLOW / INTERACTION:
The majority of users will now encounter the design on the https://www.careinoneplace.co.uk website, but investors and other business professionals will experience wider brand application in investment decks and promotional materials.

PROJECT DURATION AND LOCATION:
The project began in February 2017 and was completed by April of the same year. The initial funding round took place in late 2017 and the website featuring the design launched around the same time.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
After initial sketches and brainstorming, I developed the branding digitally using Adobe Illustrator and other Adobe applications.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The design application was initially for digital use, with future plans to apply the design to printed materials. The key technical consideration beyond these applications was to ensure the design could easily be applied to a typical modern smart phone app icon. This was achieved by keeping the main image element roughly square. Text and icon lockups were created in various layups to enable application on both digital and print uses.

TAGS:
Logo, Branding, Care, Health, Online, Heart, Rainbow.

RESEARCH ABSTRACT:
-

CHALLENGE:
Beyond a limited deadline, a key challenge was to provide a consumer looking brand within the heal care sector that avoided typical health cliches, ideas of "crosses" and amorphous people shapes for example. The design needed to have wide appeal and attempt to describe itself as open to all, with a wide target market that didn't fall into gender, ethnic or age related silos.

ADDED DATE:
2018-03-16 10:20:23

TEAM MEMBERS (1) :


IMAGE CREDITS:
Kieran Harrod, 2017.

Visit the following page to learn more: https://derby.graphics/care-in-one-place-logo -and-branding
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Kieran Harrod Design

PROFILE:
Kieran is a reliable & creative graphic designer, based in Derby, UK, specialising in in logos and branding and skilled in print and web design Kieran prides himself on offering design with integrity. Most excited by high-quality print products with flair, websites that sell products & services and that people can find. Working with small and medium enterprises looking to spend design budget effectively.

NOMINATION DETAILS

Care in One Place Logo Design by Kieran Harrod is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Kieran Harrod is also kept secret. This information will also be available later.
AWARD DETAILS

Care in One Place Logo Design by Kieran Harrod is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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