DESIGN NAME: Paybe
PRIMARY FUNCTION: ICO company
INSPIRATION: The basis of identity is based on the basic principles of blocking, when the information does not exist entirely, but is divided into numerous blocks / keys. Paybe collects these units together and allows its customer to be their full owners.
The task was to convey a very complex technically complex principle and make it understandable to customers.
To solve this problem, a conscious step was taken away from numerous similar companies, using in their communications technological images that are difficult to perceive. We wanted to show a technology company, but with a human face, reliable, modern, but understandable. A unique typographic solution for the logo was made, which is visually still in the process of assembly. Also, a proprietary graphics system was developed, which is also based on assembling parts into a single whole.
The project has already made a splash at a number of vacant exhibitions and attracted large investors.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Paybe is a blockchain-based company, which manages crypto/fiat assets and services.
The guiding principle behind blockchain management is that the assets/information does not exist as a whole entity but made up of different blocks. Paybe solution collects these units together and allows its customers to be their full owners.
Competitor brands rely heavily on complex graphical elements to represent blockchain dynamics, which lack a human connect and further complicate the perception of blockchain
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
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RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2018-03-02 07:33:16
TEAM MEMBERS (3) : Art director: Stepan Solodkov, Creative director: Indrek Viiderfeld and Copyrighter: Alvar Lonks
IMAGE CREDITS: Stepan Solodkov, 2017.
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