Peoplestrology Identity for Astrology research by Gabriela Namie and Jun Ioneda

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DESIGN DETAILS
DESIGN NAME:
Peoplestrology

PRIMARY FUNCTION:
Identity for Astrology research

INSPIRATION:
Mixing references to traditional aesthetics with contemporary elements, both Eksell and Heimat Mono fonts presents this characteristics and help shape a visual system with colors (black and white shows neutrality, other colors represents nature elements) and imagery (illustrations and photography style make reference to pop culture and contemporary art).

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Peoplestrolgy is a non profit research on how Astrology blends into our culture. Despite astrology's ancient history, which was forged by cultures that disappeared a long time ago, there’s no sign of it going away. Somewhere in the middle, for some people, the myth became fact. Or at least common and collective knowledge. These thoughts are just the start of a bigger conversation and for it to succeed we designed a visual identity that keeps away what's esoteric about Astrology.

OPERATION / FLOW / INTERACTION:
Existing among many other Astrology projects, Peoplestrology stands out for not falling into mysticism and looking to it as a social phenomenon. Just like its purpose, visual solutions for this project embraces pop culture aesthetics instead of mystical imagery. This resonates with contemporary culture and attracts a young audience that is eager to embrace those ancient concepts in their lives.

PROJECT DURATION AND LOCATION:
2016 to 2017 São Paulo, Brazil New York, USA

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Most materials were produced using mixed media: from photography and handmade paintings to vectors and texts using Adobe CC.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Graphic Design, Visual Identity, Illustration, Astrology

RESEARCH ABSTRACT:
By looking at contemporary pop culture and ancient greek art expressions, we were able to blend those very different imageries into a very unique aesthetic. Fonts, colours, illustrations and layouts all took inspirations from both of them.

CHALLENGE:
To visually translate how Astrology has been absorbed by pop culture, transforming into a collective knowledge.

ADDED DATE:
2018-02-28 19:23:49

TEAM MEMBERS (6) :
Gabriela Namie, Jun Ioneda, Erica Harumi, Gabriela Osilio, Henri Campeã and

IMAGE CREDITS:
Gabriela Namie and Jun Ioneda, 2017.

PATENTS/COPYRIGHTS:
Barca Studio - All rights reserved - Copyright 2016–2017

Visit the following page to learn more: http://peoplestrology.com/en/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Peoplestrology

PROFILE:
Peoplestrology is a collaborative research about astrologyin the contemporary culture. The intention of Peoplestrology is to qualify and quantify the symbolic content present in the 12 archetypes represented by the signs oth the zodiac

NOMINATION DETAILS

Peoplestrology Identity For Astrology Research by Gabriela Namie and Jun Ioneda is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Gabriela Namie and Jun Ioneda is also kept secret. This information will also be available later.
AWARD DETAILS

Peoplestrology Identity For Astrology Research by Gabriela Namie and Jun Ioneda is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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