Moddaeng Motor Logo and VI by Natchamol Uasrikongsuk

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DESIGN DETAILS
DESIGN NAME:
Moddaeng Motor

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
Moddaeng (Thai name) comes from the name of Superhero in Japanese comic, Heisei rider, who always ride his motorcycle to save people & the world. The word "Mod" means ants in English, so there is a combination design of Superhero and ant in this design. Both Superhero & Ant’s personality expresses the company culture: Superhero’s stands for friendly, trustworthy, reliable, integrity; while Ant’s adds on teamwork, family, and loyalty. MD logo was developed under the purpose of building brand image and recognition. The logo must represent its business ,service, and culture in a professional way.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Moddaeng is in a motorcycle business with multi-service segments including Motorcycle dealers, leasing, second hand motorcycle, transportation, maintenance & after-service with more than 250 branches in Thailand. Therefore, they need a company logo that will represent its business, as well as increase a brand recognition for consumers to easily find them in different regions. For logo design, there is a combination between 1) symbol logo & 2) logotype. The symbol logo (MD): we keep the concept of super hero, while create the logo design to be more modernize & international. Logotype (Moddaeng): The word (Mod) in English means ants. Therefore, we developed first lettering design by using the characteristics of ant’s "Mandibles” as our inspiration. In addition, the graphic elements are developed by the shape of Motorcycle’s chain, and its pattern is designed as "flag of chess” to present the mood & tone of motor racing. We decided to use red/black/metallic color in logo design to create the look of profession and reliability.

OPERATION / FLOW / INTERACTION:
The logo and integral VI system will be applied to visual displays in store & events, signages, advertising, and merchandise items.

PROJECT DURATION AND LOCATION:
The project started in December 2015 and finished in May 2016, in Thailand.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Mix media

SPECIFICATIONS / TECHNICAL PROPERTIES:
1.5x1.5x0.25 m. Low relief Logo (MD& outline) made of stainless steel. Die cut. Background: metallic red (Pantone 1795 C)

TAGS:
logo, corporate Identity, brand identity, visual communication, graphics

RESEARCH ABSTRACT:
From the research of wording "Hero", we get the definition that Hero is a normal person, who has courage to fight for goodness and for others. Superhero's characteristics can be translated into these: trustworthy, integrity, teamwork, loyalty, friendly, service, loyalty. In Thai society, the company with high morality and great service tends to get a great compliment from customers. Moddaeng believes that by keeping its name of Superhero and providing great product & service (like Superhero) will bring a strong brand experience and true bonding with customers. Therefore, Moddaeng requires the new logo design that represents its brand image relating to Superhero that the society admire to.

CHALLENGE:
Superhero represents a hero that always sit in people’s heart. Our challenge is to develop the design that we can add the sense of Superhero while representing the company culture and business. It should represent modernness, speediness, trustworthy, professional and reliability in the creation.

ADDED DATE:
2018-02-28 18:58:56

TEAM MEMBERS (2) :
Korya Kosukwattana and

IMAGE CREDITS:
Anaone Studio 2017
Video credits: Creator Natchamol Uasrikongsuk, 2016.

PATENTS/COPYRIGHTS:
Copyrights belong to Natchamol Uasrikongsuk, 2016

Visit the following page to learn more: http://anaone.com/NH_2016/CI_MD_moddaeng.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NH Studio

PROFILE:
HIGHLY CREATIVE AND MULTITALENTED CREATIVE DIRECTOR AND BRAND CONSULTANT WITH 15+ YEARS OF EXPERIENCE FOCUSING IN BRANDING, CORPORATE IDENTITY, PACKAGINGS, OFFLINE/ONLINE COMMUNICATION AND DESIGN INNOVATION.

NOMINATION DETAILS

Moddaeng Motor Logo and Vi by Natchamol Uasrikongsuk is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Moddaeng Motor Logo and Vi by Natchamol Uasrikongsuk is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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