10th Anniversary Commemorative Poster Poster by Kathy Mueller

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DESIGN DETAILS
DESIGN NAME:
10th Anniversary Commemorative Poster

PRIMARY FUNCTION:
Poster

INSPIRATION:
Ephemera of the art deco art period inspired the design and effectively communicated the elevated sophistication of the tenth annual event.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Cocktails Against Cancer hosts an annual fundraising event to raise donations for its beneficiaries. This white ink silkscreen and copper metallic foil poster commemorated the 10th annual fundraising cocktail party.

OPERATION / FLOW / INTERACTION:
The poster promoted and commemorated the tenth annual charity benefit.

PROJECT DURATION AND LOCATION:
Designed and printed in Philadelphia. Posters commemorated the September 2017 event.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Silkscreened white ink and metallic copper foil on French Pop-Tone Pink Lemonade paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
280 mm x 430 mm

TAGS:
Art Deco, Soirée, Cancer, Non-profit, Charity, Event, Silkscreen, Poster

RESEARCH ABSTRACT:
Visual research on an art deco style was conducted at the local university library. A primary resource were the eight books in the International Deco series of inspirational reference books by Louise Fili and Steven Heller. The specimens in the books come from Italy, Spain, the UK, Germany, France, and the Netherlands, primarily between WWI and WWII. The designer poured over images of posters, packaging, advertisements, menus, and brochures displaying the elegant geometry and harmonious marriage of typography and illustration that make deco a popular style to this day.

CHALLENGE:
Together with the client, we positioned the event as a fun way to spend an evening and give to charity at the same time. For the tenth anniversary, the hosting organization wanted to elevate the sophistication of their annual event. The art deco style effectively set expectations for the guests.

ADDED DATE:
2018-02-28 18:48:45

TEAM MEMBERS (1) :
Kathy Mueller

IMAGE CREDITS:
Kathy Mueller

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Kathy Mueller Design

PROFILE:
Kathy Mueller is as award winning graphic designer and educator in Philadelphia. She is an Assistant Professor of Art Direction in the Advertising Program at Temple University Klein College of Media & Communication. She holds a BFA from Moore College of Art & Design and an MFA from Temple University Tyler School of Art.

NOMINATION DETAILS

10th Anniversary Commemorative Poster Poster by Kathy Mueller is a Nominee in Graphics and Visual Communication Design Category.

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· The profile and other works by Kathy Mueller is also kept secret. This information will also be available later.
AWARD DETAILS

10th Anniversary Commemorative Poster Poster by Kathy Mueller is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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