Calx Station Logo and VI by Vin Wen, Yinan Lyu and Xi Chou

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DESIGN DETAILS
DESIGN NAME:
Calx Station

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
Young brand logo needs to be concise, conducive to communication, and also needs impact, to deepen brand memory and recognition. From these perspectives, the designer team choose company’s English name as the main body of the LOGO, maximizes the communication and integrates the auxiliary words. In the form, we believe less is more, creating a simple line bold font, square and radian full to ensure the strength and fashion of the LOGO. The combination of high saturation blue and black is preferred by young people, bright eyes and strong impact. The details processing gradient white, increases the future feeling and making the LOGO whole more stereo.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Calx Station is a professional brand service company dedicated to brand integrated marketing/artist KOL resources/IP development/graphic design. Most of the customer brands of service tend to be young, trendy and fashionable and so are the biases of corporate culture. Therefore, the first requirement of LOGO design is to show young, bright and fashionable visual perception.

OPERATION / FLOW / INTERACTION:
The logo can be used to print the original document, or a special process of production. This requires the completion of the guidance of the designer.

PROJECT DURATION AND LOCATION:
The project started in July 2017 in Beijing and finished in December 2017 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Calx Station is an advertising company tends to young and fashionable culture from customers to employees. Therefore, the first requirement of LOGO design is to show young, bright and fashionable visual perception. The form needs to be concise and powerful, but not breaking the stable of company’s service type, at the same time we use the color which jump off the routine to attract eyeballs. The auxiliary graphics are also arranged with the lines of the LOGO, and the geometric figures are decorated, this blue and white color is simple and clean, and the LOGO is used to reflect the image of younger and fashionable enterprises.

SPECIFICATIONS / TECHNICAL PROPERTIES:
It is a logo design, no size restrictions, can be produced according to need.

TAGS:
Advertising , Media , Fashion , Logo , VI

RESEARCH ABSTRACT:
As a young company that serves the brand, profession ls one of the important factors to attract corresponding types of customers. Both in choice of color and Logo form arrangement are all the primary needs of customers, our choice of blue color is loved by youth in fashion culture for a long time, the font also more refinement.

CHALLENGE:
Simple design is easy to be ordinary and unable to jump out of the public, we need to dig special memory points to enrich the logo, at the same time not making it too complicated

ADDED DATE:
2018-02-28 09:58:15

TEAM MEMBERS (1) :
Vin Wen , Xi Chou , Yinan Lyu

IMAGE CREDITS:
Vin Wen

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CLIENT/STUDIO/BRAND DETAILS
NAME:
CALX StationCalx Station

PROFILE:
Calx Station® is a beyond and advanced Brand & Digital Marketing service group in China. Calx Station® was founded in 2011, Beijing, China. With in huge brand marketing and digital marketing experience, we had successful served for over 100 Asian clients and brands in 15 industries.

NOMINATION DETAILS

Calx Station Logo and Vi by Vin Wen, Yinan Lyu and Xi Chou is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Vin Wen, Yinan Lyu and Xi Chou is also kept secret. This information will also be available later.
AWARD DETAILS

Calx Station Logo and Vi by Vin Wen, Yinan Lyu and Xi Chou is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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