Zhenzhen Laolao Corporate Identity by Junhai Lin

Home > Winners > #66025




DESIGN DETAILS
DESIGN NAME:
Zhenzhen Laolao

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Design inspiration from the production of raw materials, dumplings, rice, seals, reed leaves: the Dragon Boat Race and Chinese characters.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Through a comparative study on the in-depth research of zhenzhenlaolao and wufangzhai, find the relative advantage of zhenzhenlaolao. In wufangzhai as a strong brand, the machine, step forward zhenzhenlaolao regression, Chinese fundamental and traditional culture, as a "return to the traditional eating habits of life", the communication demands of new old Jiaxing flavor, really".

OPERATION / FLOW / INTERACTION:
The zhenzhen laolao logo interacts with the outside world in the form of a seal. At the same time, the seal contains the word “zhen”, which conveys that the company treats each product and every customer with a sincere heart.

PROJECT DURATION AND LOCATION:
The project began in Jiaxing in August 2013 and was completed in Hangzhou in March 2014, and is on display on zenrebrand in May 2014.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Logo graphics and seal of Italy, the word "Zhen" shape; logo mainly composed by RUOYE stroke symbol, the last, from the shape of rice, origin of "Wo city", "Jiaxing" back to basics, bearing meaning, emphasis on industry attributes. The rice stressed the Jiaxing ancient "Hecheng" features, to the point of "old Jiaxing flavor, really".

SPECIFICATIONS / TECHNICAL PROPERTIES:
210mm x 297mm

TAGS:
Inherit Individualization Beautiful

RESEARCH ABSTRACT:
The original brand image is backward, the symbol image is applied to the store, the propaganda material and so on. The product series is confused, and the product series is not systematically combed. Product packaging is chaotic, no sense of series, product level is not divided. The terminal image is irregular and has no systematic management. Brand publicity materials are random, and can not effectively help the accumulation of brand assets.

CHALLENGE:
Combing the brand strategy structure and building the new brand image. The integration marks should be integrated to maintain the unity of the brand image. The product series is combed, the level of the product is divided, the product packaging is redesigned, and the product packaging strategy is strictly followed. The terminal is built to ensure the unity of the image behavior of each contact point of the brand.

ADDED DATE:
2018-02-27 16:20:44

TEAM MEMBERS (1) :
Junhai Lin

IMAGE CREDITS:
No photographic image

PATENTS/COPYRIGHTS:
Intellectual property rights and copyrights belong to Jiaxing City zhenzhen laolao Food Co., Ltd.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Jiaxing Zhenzhen Laolao Food Co., Ltd.

PROFILE:
Jiaxing Zhenzhen Laolao Food Co., Ltd. Is a glutinous rice, pork, beans and other agricultural products as main raw materials, specializing in the production and sales of Jiaxing specialty dumplings - professional food enterprises. The company is located in the Xiuzhou District of Jiaxing. The production plant has a building area of 9400 square meters, with more than 30 sets of processing machines and about 81000000 rice dumplings produced in a year. "The true origin of old brand" can be traced back to 1939, Jiaxing dumplings founder Mr. Feng Changnian (Note: "Gu Wo Zatan" records) in the old Zhang Jia Nong hung out a really old and remember the old wufangzhai "sign



NOMINATION DETAILS

Zhenzhen Laolao Corporate Identity by Junhai Lin is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Junhai Lin when results are announced.


AWARD DETAILS

Zhenzhen Laolao Corporate Identity by Junhai Lin is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Junhai Lin.

· Click here to register inorder to view the profile and other works by Junhai Lin.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Junhai Lin's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.


Did you like Zhenzhen Laolao Corporate Identity? Help us create a global awareness for good graphic design worldwide. Show your support for Junhai Lin, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.