Zhenzhen Laolao Corporate Identity by Junhai Lin

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DESIGN DETAILS
DESIGN NAME:
Zhenzhen Laolao

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Design inspiration from the production of raw materials, dumplings, rice, seals, reed leaves: the Dragon Boat Race and Chinese characters.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Through a comparative study on the in-depth research of zhenzhenlaolao and wufangzhai, find the relative advantage of zhenzhenlaolao. In wufangzhai as a strong brand, the machine, step forward zhenzhenlaolao regression, Chinese fundamental and traditional culture, as a "return to the traditional eating habits of life", the communication demands of new old Jiaxing flavor, really".

OPERATION / FLOW / INTERACTION:
The zhenzhen laolao logo interacts with the outside world in the form of a seal. At the same time, the seal contains the word “zhen”, which conveys that the company treats each product and every customer with a sincere heart.

PROJECT DURATION AND LOCATION:
The project began in Jiaxing in August 2013 and was completed in Hangzhou in March 2014, and is on display on zenrebrand in May 2014.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Logo graphics and seal of Italy, the word "Zhen" shape; logo mainly composed by RUOYE stroke symbol, the last, from the shape of rice, origin of "Wo city", "Jiaxing" back to basics, bearing meaning, emphasis on industry attributes. The rice stressed the Jiaxing ancient "Hecheng" features, to the point of "old Jiaxing flavor, really".

SPECIFICATIONS / TECHNICAL PROPERTIES:
210mm x 297mm

TAGS:
Inherit Individualization Beautiful

RESEARCH ABSTRACT:
The original brand image is backward, the symbol image is applied to the store, the propaganda material and so on. The product series is confused, and the product series is not systematically combed. Product packaging is chaotic, no sense of series, product level is not divided. The terminal image is irregular and has no systematic management. Brand publicity materials are random, and can not effectively help the accumulation of brand assets.

CHALLENGE:
Combing the brand strategy structure and building the new brand image. The integration marks should be integrated to maintain the unity of the brand image. The product series is combed, the level of the product is divided, the product packaging is redesigned, and the product packaging strategy is strictly followed. The terminal is built to ensure the unity of the image behavior of each contact point of the brand.

ADDED DATE:
2018-02-27 16:20:44

TEAM MEMBERS (1) :
Junhai Lin

IMAGE CREDITS:
No photographic image

PATENTS/COPYRIGHTS:
Intellectual property rights and copyrights belong to Jiaxing City zhenzhen laolao Food Co., Ltd.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Jiaxing Zhenzhen Laolao Food Co., Ltd.

PROFILE:
Jiaxing Zhenzhen Laolao Food Co., Ltd. Is a glutinous rice, pork, beans and other agricultural products as main raw materials, specializing in the production and sales of Jiaxing specialty dumplings - professional food enterprises. The company is located in the Xiuzhou District of Jiaxing. The production plant has a building area of 9400 square meters, with more than 30 sets of processing machines and about 81000000 rice dumplings produced in a year. "The true origin of old brand" can be traced back to 1939, Jiaxing dumplings founder Mr. Feng Changnian (Note: "Gu Wo Zatan" records) in the old Zhang Jia Nong hung out a really old and remember the old wufangzhai "sign

NOMINATION DETAILS

Zhenzhen Laolao Corporate Identity by Junhai Lin is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Zhenzhen Laolao Corporate Identity by Junhai Lin is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.

· Read the interview with designer Junhai Lin for design Zhenzhen Laolao here.

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· Click here to view the profile and other works by Junhai Lin.
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