Les Toques du Pain Visual Identity for a bakery by Les Bons Faiseurs

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DESIGN DETAILS
DESIGN NAME:
Les Toques du Pain

PRIMARY FUNCTION:
Visual Identity for a bakery

INSPIRATION:
We are inspired about Obsessive-Compulsive Disorder OCD (TOC Troubles Obsessional Compulsif in French) This is a common, chronic and long-lasting disorder in which a person has uncontrollable, reoccurring thoughts (obsessions) and behaviors (compulsions) that he or she feels the urge to repeat over and over.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
«Les Toques du Pain» is a bakery run by passionate bakers, mad about bread and obsessed by bread. The bakery itself and all his communications express an obsessional declaration of love for bread. «Toqué» has several meanings in French like: 1 «toqué» is the chef wearing a chef’s hat 2 «toqué» is someone nutty 3 «toqué» is someone crazy about someone 4 «toqué» is someone with obsessive compulsive disorder (TOC Troubles Obsessional Compulsif in French)

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
This project has begun in may 2017. Les toqués du pain opened two bakeries in 2017 in France, one in Vanves one in Ferté-Alais.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The visual identity friendly imagined by les bons faiseurs play with repetition of sentence to express passion created a large collection of pattern.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bakery and all his communication are strew about obsessional declaration of love for bread. We used all the bakery for the communication, the packagings, bags, baker's uniform, the walls of the bakery...

TAGS:
Les toqués du pain, bakery, visual identity, toc, Ocd, passion

RESEARCH ABSTRACT:
The clients are very pleased to go to the bakery. The bakers like the new identity and they are proud to wear : "I'm a baker" on their clothes.

CHALLENGE:
it was important to find an identity which conveys the passion of bakers.

ADDED DATE:
2018-02-27 09:33:22

TEAM MEMBERS (1) :


IMAGE CREDITS:
Les bons faiseurs

Visit the following page to learn more: https://www.lesbonsfaiseurs.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
LES TOQUÉS DU PAIN

PROFILE:
Les toqués du pain is a bakery. The bakers are mad about bread. "Master baker passionated » mark all speaking of the bakery. es Toqués du pain are opened two bakery in 2017, one to Vanves one to Ferté-Alais.

NOMINATION DETAILS

Les Toques Du Pain Visual Identity For a Bakery by Les Bons Faiseurs is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Les Toques Du Pain Visual Identity For a Bakery by Les Bons Faiseurs is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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