DESIGN NAME: VAUNCE
PRIMARY FUNCTION: Trampoline Park Brand Identity Design
INSPIRATION: We defined Vaunce’s five core values, Health, Enjoyment, Freedom, Achievement, and Culture, in order for its brand to encompass passion for freedom with healthy enjoyment in general. Based on them, we defined design keywords and achieved consistent communication. The graphic of Vaunce used a diagonal line of 45 degrees, with a motif of freedom on a trampoline. This helps users experience its consistent identity from all design applications; logo, typography and so on.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Vaunce Trampoline Park is a brand new play and cultural space in a city as a cultural trend. People who want to get rewarded in a repetitive and monotonous space tend to enjoy sports as a vent for freedom and experience freedom and a sense of release, and we want to express it's own brand identity using defined design principle based on its own philosophy.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Vaunce, Trampoline Park, Brand Identity Design, BX Design
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2018-02-26 09:59:01
TEAM MEMBERS (7) : PlusX, Creative Director: Shin Myungsup, BX Strategist: Im Taesu, Kim Minkyung, BX Designer: Chun Junhyuck, Hyeon Dajung, Vaunce, CEO: Kim Yeojin and Martin Berry
IMAGE CREDITS: Image #1: PlusX, Image #2: PlusX, Image #3: PlusX, Image #4: PlusX, Image #5: PlusX
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