VAUNCE Trampoline Park Brand Identity Design by PlusX and Vaunce

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DESIGN DETAILS
DESIGN NAME:
VAUNCE

PRIMARY FUNCTION:
Trampoline Park Brand Identity Design

INSPIRATION:
We defined Vaunce’s five core values, Health, Enjoyment, Freedom, Achievement, and Culture, in order for its brand to encompass passion for freedom with healthy enjoyment in general. Based on them, we defined design keywords and achieved consistent communication. The graphic of Vaunce used a diagonal line of 45 degrees, with a motif of freedom on a trampoline. This helps users experience its consistent identity from all design applications; logo, typography and so on.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Vaunce Trampoline Park is a brand new play and cultural space in a city as a cultural trend. People who want to get rewarded in a repetitive and monotonous space tend to enjoy sports as a vent for freedom and experience freedom and a sense of release, and we want to express it's own brand identity using defined design principle based on its own philosophy.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Vaunce, Trampoline Park, Brand Identity Design, BX Design

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-02-26 09:59:01

TEAM MEMBERS (7) :
PlusX, Creative Director: Shin Myungsup, BX Strategist: Im Taesu, Kim Minkyung, BX Designer: Chun Junhyuck, Hyeon Dajung, Vaunce, CEO: Kim Yeojin and Martin Berry

IMAGE CREDITS:
Image #1: PlusX, Image #2: PlusX, Image #3: PlusX, Image #4: PlusX, Image #5: PlusX

Visit the following page to learn more: https://www.vaunce.co.kr/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Vaunce

PROFILE:
Vaunce is a new cultural space in Korea, that gives gravity-defying freedom and healthful pleasure with trampoline. People who want to get rewarded in a repetitive and monotonous space tend to enjoy sports as a vent for freedom and experience freedom and a sense of release, and we want to express it's own brand identity using defined design principle based on its own philosophy. This project won the Winner prize in the Brand Identity category at the IF 2016 and REDDOT 2016.



NOMINATION DETAILS

Vaunce Trampoline Park Brand Identity Design by Plusx and Vaunce is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Vaunce Trampoline Park Brand Identity Design by Plusx and Vaunce is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.



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