BTS Brand Identity Design by PlusX and BigHit Entertainment

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DESIGN DETAILS
DESIGN NAME:
BTS

PRIMARY FUNCTION:
Brand Identity Design

INSPIRATION:
The boy grow up into an adult, facing many doors in his youth. The symbol of BTS is derived from the brand story of youth, which is moving forward to a new world to grow up without being complacent, and it is expressed by a door that can be opened for a way forward.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
BTS is a group active in domestic as well as abroad, genuinely communicates their own storied. BTS has shown the narrative of ‘Growth’ through the concept or activity of each album and it represents the voice of the youth. This makes BTS’s own unique essence, ‘Portrait of the youth’, who bumps and falls, but finally grows little by little. BTS is defined as a big concept that encompasses every concept of album and activity changed over time from a meaning they had, and built their own identity.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-02-26 01:37:42

TEAM MEMBERS (10) :
PlusX, Creative Director: Shin Myungsup, BX Strategist: Im Taesu, Kim Jisu, BX Designer: Joo Wonsik, Kim Jeongq, Yoo Hyeri, , BigHit Entertainment, Executive Producer: "Hitman" Bang, Executive Supervisor: Nine Choi, Chief Director of Production&Business: Lenzo Kim and Visual Creative Director : Kim Seonghyun

IMAGE CREDITS:
Image #1: PlusX, Image #2: PlusX, Image #3: PlusX, Image #4: PlusX, Image #5: PlusX

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CLIENT/STUDIO/BRAND DETAILS
NAME:
BigHit Entertainment

PROFILE:
Big Hit Entertainment is a South Korean entertainment company established in 2005 by Bang Si-hyuk. It currently manages the singer Lee Hyun and idol group BTS.

NOMINATION DETAILS

Bts Brand Identity Design by Plusx and Bighit Entertainment is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by PlusX and BigHit Entertainment is also kept secret. This information will also be available later.
AWARD DETAILS

Bts Brand Identity Design by Plusx and Bighit Entertainment is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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