DESIGN NAME: BTS
PRIMARY FUNCTION: Brand Identity Design
INSPIRATION: The boy grow up into an adult, facing many doors in his youth. The symbol of BTS is derived from the brand story of youth, which is moving forward to a new world to grow up without being complacent, and it is expressed by a door that can be opened for a way forward.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: BTS is a group active in domestic as well as abroad, genuinely communicates their own storied. BTS has shown the narrative of ‘Growth’ through the concept or activity of each album and it represents the voice of the youth. This makes BTS’s own unique essence, ‘Portrait of the youth’, who bumps and falls, but finally grows little by little. BTS is defined as a big concept that encompasses every concept of album and activity changed over time from a meaning they had, and built their own identity.
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PROJECT DURATION AND LOCATION: -
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
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ADDED DATE: 2018-02-26 01:37:42
TEAM MEMBERS (10) : PlusX, Creative Director: Shin Myungsup, BX Strategist: Im Taesu, Kim Jisu, BX Designer: Joo Wonsik, Kim Jeongq, Yoo Hyeri, , BigHit Entertainment, Executive Producer: "Hitman" Bang, Executive Supervisor: Nine Choi, Chief Director of Production&Business: Lenzo Kim and Visual Creative Director : Kim Seonghyun
IMAGE CREDITS: Image #1: PlusX, Image #2: PlusX, Image #3: PlusX, Image #4: PlusX, Image #5: PlusX
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