Peep Modular Screen by Guorong Luo

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DESIGN DETAILS
DESIGN NAME:
Peep

PRIMARY FUNCTION:
Modular Screen

INSPIRATION:
Got inspirations from two Chinese culture elements: landscape painting and oil-paper umbrella, I focused on how to combine these two elements. Then, I extracted the outline of the landscape into some smooth curves as the main modeling language. The relationship between clouds and mountains creates positive and negative space, making the design more hierarchical. It also inspired by the design of Chinese garden that people can see different scenes while moving to different angles.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Peep Screen is a modular and adjustable free-standing furniture designed for people who enjoy Chinese culture to partition interior space and create private space. Users can build their unique screens and adjust them at any time. By overlaying translucent materials, it conveys the emphasis of Oriental cultures on implicit beauty in a faintly discernible way. Its simple design technique reinterprets the aesthetic relationship between the East and the West, the tradition and the modernity.

OPERATION / FLOW / INTERACTION:
As a modular furniture, users can design their own unique screen by themselves. They can choose which frame to put in which location and can move it up and down as well as left and right which gives them the opportunity to decide which space they want to hide behind this screen. So this screen is a very user-friendly design that can be adjusted according to different needs of different users and fits for various kinds of interior environments.

PROJECT DURATION AND LOCATION:
The project started in February 2017 in New York and finished in March 2017 in New York.

FITS BEST INTO CATEGORY:
Arts, Crafts and Ready-Made Design

PRODUCTION / REALIZATION TECHNOLOGY:
Production technology: metal bending technics and CNC machining. Materials: The round frames were made of metals(powder coated, copper or chrome) and the screen's surfaces were made of translucent plastics which represents mountains and traditional Chinese Xuan papers which represents clouds.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: Width 1500 mm x Depth 405 mm x Height 1640 mm.

TAGS:
Cultural similarity, Modular design, Customization, Furniture, Chinese Culture

RESEARCH ABSTRACT:
I conducted a marketing research and found that most of the well-design screens were overpriced and could not be mass-produced. So I target on midrange market. The form and the proportional relationship of the screen have been achieved by a thorough study on Chinese traditional culture. I also conducted interviews with leading furniture designers and interior designers. After finished my scale model, I conducted consumer research in New York with participants recruited for my key target segments.

CHALLENGE:
The hardest part was to integrate three Chinese unique culture: Peep, landscape painting and oil-paper umbrella into my screen design. One of them was an illusory concept, one of them has a physical display and the last one was a traditional Chinese object. The challenge was to get the most comfortable relationship of scale and positive and negative space based on its complex cultural background and how to make it easier for consumers to read and understand the culture behind it.

ADDED DATE:
2018-02-24 06:06:51

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1-5 : Creator Guorong Luo, 2017.

Visit the following page to learn more: http://www.grluo.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Guorong Luo

PROFILE:
Creative Industrial & Product Designer from China. Highly motivated and inspired by many small and interesting moments hidden in daily life. Strategic and dialectical thinker, a highly creative hands-on designer, results-oriented leader, and team player, with demonstrated ability to conceive and implement new ideas and strategies. Guorong Luo has a great passion for integrating cultural connotations and telling people stories inside his design and has abundant experience working with designers from different countries, helping him adapt to the new environment or change easily. He also has a wide range of interests in many areas such as Graphic design, Web design, Open source, 3D printing, Stage design, Photography, and Woodworking.

NOMINATION DETAILS

Peep Modular Screen by Guorong Luo is a Nominee in Arts, Crafts and Ready-Made Design Category.

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AWARD DETAILS

Peep Modular Screen by Guorong Luo is Winner in Arts, Crafts and Ready-Made Design Category, 2017 - 2018.



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