Ogliari Dental Clinic Corporate Identity by Marcelo Kimura

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DESIGN DETAILS
DESIGN NAME:
Ogliari Dental Clinic

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The teeth are the mirror of our face and soul and, in turn, our face is responsible for demonstrating our emotions. We can show our teeth off to express anger, but we can also display them in a beautiful smile or even a big laugh. And that is the point. People do not go to the dentist to treat their teeth. They go there to be able to express themselves with much more confidence, without the fear of being judged by rotten teeth. Our teeth are directly connected to our emotions.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The reason why most people are afraid of being on a dentist chair is the dentist procedure itself that makes drills and tweezers seem to be like torture instruments. Thinking about it, we decided to use a friendly and funny language, creating a system of symbols based on our facial expressions, such as smiles and laughs.

OPERATION / FLOW / INTERACTION:
It is a dynamic project and it can use symbolic expressions without losing its identity or clarity. In addition, the symbols shape a pattern that can be used in lots of applications such as wallpapers, fabric prints, among others.

PROJECT DURATION AND LOCATION:
The project lasted about 3 months, from Parana to Rio, in Brazil.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We used the briefing with the customer, some concept panels besides lots of sketches to achieve the final version. The softwares used were, besides the Adobe Illustrator and a Photoshop, the Typekit and the Wacom Tablet.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The brand palette is formed by Pantone 2756 C, Pantone 326 C and Pantone 326 C. This project has no specific size.

TAGS:
brand, visual identity, dental clinic, dentist, medicine

RESEARCH ABSTRACT:
According to the Brazilian Institute of Statistics (IBGE) data, more than the half of the country does not go to the dentist frequently and not even every year. Fearing the dentist is a cultural phenomenon that has been known for hundreds of years. Because of the technological advancements, going to the dentist is becoming more and more enjoyable, and although the fear, most of the time it is a painless procedure.

CHALLENGE:
The biggest challenges were, first, to create a friendly identity that had the function of contrasting negative characteristics with personality and joy, second, to differ from the segment is common cliches in order to create a brand that is both warm and non intimidating and in order to communicate happiness, reliability and safety.

ADDED DATE:
2018-02-20 17:13:33

TEAM MEMBERS (1) :
Marcelo Kimura

IMAGE CREDITS:
Marcelo Kimura, 2017.

Visit the following page to learn more: http://goo.gl/Kagvc3
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ogliari Dental Clinic

PROFILE:
Juliana Ogliari is a professional who has been in this segment for 15 years. During all this time she did not have to advertise: her new patients come to her by the indication of the old ones. The secret is due to the fact that she offers a special, humanized and individual attendance. This dedication makes her patients confident about her work. Her customer portfolio goes from children to elderly people. Unlike other clinics where coldness and unease feelings are the must, Juliana's relationship with her clients is close and comforting. With such positive and unique features, the challenge was to create visual elements and trademarks that convey all of these.

NOMINATION DETAILS

Ogliari Dental Clinic Corporate Identity by Marcelo Kimura is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Ogliari Dental Clinic Corporate Identity by Marcelo Kimura is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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