An Avenue to Success Poster by GAO PIN

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DESIGN DETAILS
DESIGN NAME:
An Avenue to Success

PRIMARY FUNCTION:
Poster

INSPIRATION:
Occasionally, I saw a lot of seagulls , and they were flying strong in the roaring sea, which made me think of Chinese Calligraphy.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The poster work is to excavate the new form of Chinese calligraphy art, take the Chinese calligraphy as the prototype, and to make full use of photography technology to deduce its charm, making the text more visual.

OPERATION / FLOW / INTERACTION:
This work can be posted in the various public environments, in order to achieve the role of showing studio image and warning humans.

PROJECT DURATION AND LOCATION:
This work was exhibited in the Colorado International Poster Exhibition in 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
As a poster for PINBO DESIGN AND ART STUDIO, the poster cleverly displays the hard-work attitude of the studio, and also shows the strength of Chinese characters in a personalized way and tells the story of success in a visual way through tenacious struggle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
100mmx70mm

TAGS:
Poster, design, public service, advertisement, visual communication´╝îoutdoors

RESEARCH ABSTRACT:
Chinese characters have always been regarded as an important characters, and it's visual application in the design art have always been an interest of visual designers. This work would like to try new interpretations of characters through image technology to make Chinese calligraphy meanings in a novel visual image. It is hoped that this graphic design style will make people understand the art of Chinese characters.

CHALLENGE:
The realization of this work relies on photography and image synthesis technology, in the process of creating a large number of materials, choose a variety of synthetic methods.

ADDED DATE:
2018-02-19 14:18:25

TEAM MEMBERS (1) :
Wang Qiang

IMAGE CREDITS:
Photographer/ GAO PIN

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CLIENT/STUDIO/BRAND DETAILS
NAME:
SHEN YANG JIAN ZHU UNIVERSITY

PROFILE:
Shenyang Jianzhu University is a comprehensive university with the discipline of architecture, civil engineering, mechanics and art. The school is located in the Hunnan New District of Shenyang. The courtyard has a combination of oriental culture in the teaching area, which is conducive to resource sharing and exchange of disciplines.

NOMINATION DETAILS

An Avenue to Success Poster by Gao Pin is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

An Avenue to Success Poster by Gao Pin is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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