Avic City of Technology Guidance System by shiguang qiu

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DESIGN DETAILS
DESIGN NAME:
Avic City of Technology

PRIMARY FUNCTION:
Guidance System

INSPIRATION:
At the foot of the project in China, nanjing Ming city wall of Ming dynasty, near nanjing in the Ming dynasty the imperial palace, during the period of the republic of China during the period of the presidential palace, developer belongs to aviation industry's brand, brand communication object is mainly the successful people, celebrities with culture connotation in style to be costly, with matt dark gray surface of the lacquer that bake, as product design and color, text information USES the dumb blond, which entrance logo USES the rendering of hollow out carven, both cultural roots in the tradition of project areas, and combines the developers, aviation brand genes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brand belongs to China's aviation industry brands, with the modelling of the wing form guide arrow, to the ancient Chinese courtyard pane into circular design, brand LOGO by rendering of hollow out carven, both cultural roots in the tradition of project areas, and combines the developers, aviation brand genes.

OPERATION / FLOW / INTERACTION:
It is better to achieve the win-win result of the brand through deep excavation of regional culture and clever combination of the business nature of state-owned enterprises.nature of state-owned enterprises.

PROJECT DURATION AND LOCATION:
Time: the design began in September 2016 and completed in January 2017. Location: Nanjing, China

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Due to the complexity of modelling of brand LOGO, with the traditional sculpture too rigid, not a good inheritance LOGO original aesthetic lines, we invited experienced sculptor who assist our work, the carving process into a small sculpture lines do so the appropriate optimization, to maximize the reduction of customer LOGO, adding marking system of the original lines.

SPECIFICATIONS / TECHNICAL PROPERTIES:
high 5000mm, wide 980mm, thick 250mm;

TAGS:
Environmental logo design, brand design, guide design, Republic style, Chinese culture

RESEARCH ABSTRACT:
The project through the Ming city wall in nanjing, 511 wall construction at the presidential palace, historical heritage of the republic of China, jiangnan gardens, and Avic City of Technology products, cleverly convergence in the marking system, adopts the luxurious matte black with local contrasts with the shiny design, detail and clever.

CHALLENGE:
1. The Chinese government's state-owned enterprise project is relatively vulgar. 2. The detailed lines of the logo are fine, and the rendering effect is not good.

ADDED DATE:
2018-02-08 08:24:38

TEAM MEMBERS (1) :
Shiguang Qiu

IMAGE CREDITS:
shiguang qiu, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
zybrand

PROFILE:
The project system design guidelines for a sales center in the environment, which belongs to the design of guidance system, to visit the model room customers can quickly find the corresponding space, at the same time, to improve the business environment and enhance the brand image of the artistic effect of ductility.

NOMINATION DETAILS

Avic City of Technology Guidance System by Shiguang Qiu is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Avic City of Technology Guidance System by Shiguang Qiu is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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