Leading Whale Logo and VI by Yinan Lyu, Vin Wen and Xi Chou

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DESIGN DETAILS
DESIGN NAME:
Leading Whale

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
Leading Whale is a financial platform based on mobile Internet services, highlighting safety and affinity, attracting more young middle class is the first demand of enterprise, the logo is also used on APP. Our designer team started with the brand name and brand attribute, the mark combines whale with the shape of piggy bank, creating a lovely brand identity which is easy to resonate. It vividly conveys the characteristics of the financial industry and highlights its safety.In the design of work permit and outdoor advertisement, we skillfully use the coin slot form on the top of character, forming a lovely interaction with the picture, which is impressive.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Leading Whale is an upstart Chinese online financial services. It is a company of Sina group, and its partners have been around the world, such as Hong Kong, New York, Silicon Valley, Cayman, Seattle, Singapore, Zambia and so on. We have designed a whole set of visual recognition systems for this brand.

OPERATION / FLOW / INTERACTION:
The logo can be used to print the original document, or a special process of production. This requires the completion of the guidance of the designer.

PROJECT DURATION AND LOCATION:
The project started in October 2017 in Beijing and finished in January 2018 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to express the affinity of brand identity, our designer team combined whale and piggy bank using a large area of color eye-catching, and unique coin slot, let logo talent shows itself in many competitive products to create a lovely logo that can be used in any medium.

SPECIFICATIONS / TECHNICAL PROPERTIES:
It is a logo design, no size restrictions, can be produced according to need.

TAGS:
Whale, Piggy Bank, Finance, Logo, VI

RESEARCH ABSTRACT:
We directly reflect the characteristics of industry in design and attract people to join it. Therefore, we have chosen the animal identity, a symbol that can resonate more audience. Whale is the king of the sea, with lofty status and potential. The strongest link in life with finance is the piggy bank. This two combination created a unique and impressive identity.

CHALLENGE:
How to stand out in a pile of competitive products and form a unique visual symbol, the best way is to be recognized without a name. We have designed this modern, concise and affinity logo, which has successfully attracted people's attention.

ADDED DATE:
2018-02-04 15:00:19

TEAM MEMBERS (1) :
Yinan Lyu , Vin Wen , Xi Chou

IMAGE CREDITS:
Yinan Lyu

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Calx Station

PROFILE:
Calx StationĀ® is a beyond and advanced Brand & Digital Marketing service group in China. Calx StationĀ® was founded in 2011, Beijing, China. With in huge brand marketing and digital marketing experience, we had successful served for over 100 Asian clients and brands in 15 industries.

NOMINATION DETAILS

Leading Whale Logo and Vi by Yinan Lyu, Vin Wen and Xi Chou is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Leading Whale Logo and Vi by Yinan Lyu, Vin Wen and Xi Chou is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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