GanTuAn Corporate Identity by Hangzhou Paton Brand Design Co., Ltd.

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DESIGN DETAILS
DESIGN NAME:
GanTuAn

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Logo made from rabbit, moon two elements, combined into the third element - Japanese family crest. Rabbit body a little fat, stay cute cute embodies the brand's temperament, and "Meng Meng da" brand image. Rabbit looked up at the moon, see the things thoughts, sustenance beautiful wishes. The combination of the two into the family emblem of Japan, without losing the solemn sense of the brand logo ceremony, reflecting the Japanese style, and strengthen positioning. Fonts also use Japanese style, so that the whole logo can better reflect the "authentic green tea from Kyoto taste."

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Logo made from rabbit, moon two elements, combined into the third element - Japanese family crest. Rabbit body a little fat, stay cute cute embodies the brand's temperament, and "Meng Meng da" brand image. Rabbit looked up at the moon, see the things thoughts, sustenance beautiful wishes. The combination of the two into the family emblem of Japan, without losing the solemn sense of the brand logo ceremony, reflecting the Japanese style, and strengthen positioning. Fonts also use Japanese style, so that the whole logo can better reflect the "authentic green tea from Kyoto taste."

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Brand design´╝îcreative design ,VI , logo

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2018-01-12 07:01:36

TEAM MEMBERS (1) :
CD: PATON DESIGN TEAM

IMAGE CREDITS:
Hangzhou Paton Brand Design Co., Ltd., 2017.

Visit the following page to learn more: http://www.hzvis.com/case/133.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tianjin Gan rabbit Temple Food Management Co., Ltd.

PROFILE:
Gan Rabbit Um is a chain of Kyoto-based Uji tea culture and diet focused on Japanese hand-made green tea desserts, authentic green tea raw materials and pure process of fruit combination to redefine the mainland authentic green tea dessert category, since the opening has been highly sought after as of the end of 17 Has been the layout of a second-tier cities in more than 40 stores. And the original Chinese matcha green brand layout began overseas, to international. In order to further expand the influence of the brand, the Barton brand design company re-entrusted to re-brand the brand strategy, the new design logo and visual VI system, IP image design, store space design and product packaging design.

NOMINATION DETAILS

Gantuan Corporate Identity by Hangzhou Paton Brand Design Co., Ltd is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Gantuan Corporate Identity by Hangzhou Paton Brand Design Co., Ltd is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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