Carpos Corporate Identity by Panos Tsakiris

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DESIGN DETAILS
DESIGN NAME:
Carpos

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The textures and colours of the olive tree leaves were the main stimuli that lead to the creation of these solutions.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The team and I visualised a bold, emotional yet simple and elegant brand experience that would resonate with the user. The idea behind the stationary and all brand applications was to magnify the element of nature through the texture and colour -along with the packaging design.

OPERATION / FLOW / INTERACTION:
It is a stationary including letterheads, business cards, folders, envelopes and some other collateral which are included inside the packaging.

PROJECT DURATION AND LOCATION:
The brief was given mid October 2016. The official launch took place end of May 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We meticulously selected Fedrigoni papers and other materials for their texture. During the stationary photoshoot, real life olive tree leaves and branches were used in order to create an environment that would be associated with lying under an olive tree on a summer day.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Letterhead, 210 x 297. Envelope, 110 x 220. Business card, 50 x 90. Folder, 230 x 310 x 4.

TAGS:
Identity, Brand, Branding, Ethos, Textures, Olive oil

RESEARCH ABSTRACT:
A thorough market research was conducted in order to frame the Swiss market, the opportunities, the competitors and the target users. Personas played also a cardinal role to the process. Scenarios were formed based on the guidelines and constraints in order to provide better solutions. Moodboards were created to better express the ethos of the company. Many hours were also dedicated into prototyping phase for all parts of the system.

CHALLENGE:
The challenge was to create a high quality, bold but subtle identity following the numerous guidelines and budget provided.

ADDED DATE:
2017-12-15 16:48:56

TEAM MEMBERS (5) :
Creative Director: Panos Tsakiris, Designer: Panos Tsakiris, Photographers: dt.Shoot, Printing Office: gramma and

IMAGE CREDITS:
Panos Tsakiris, 2017.

Visit the following page to learn more: http://www.carpos.ch/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Carpos

PROFILE:
Carpos is a well established company in Switzerland specialising in the field of consumer goods. They produce exquisite quality Greek goods or they partner with the very best, to grant a line of Greek produce par excellence. The goal is to offer more reasons and tools to the customers to enjoy life with their loved ones.

NOMINATION DETAILS

Carpos Corporate Identity by Panos Tsakiris is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Carpos Corporate Identity by Panos Tsakiris is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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