Spring Town Corporate Identity by Li Zhenhua and Huang Wei

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DESIGN DETAILS
DESIGN NAME:
Spring Town

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
It's a sign of a hot spring town, a town in the mountains. Therefore, the creative ideas of signs come from mountains, water and people, and people live in harmony with the natural environment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a Chinese element style logo design, but it is made up of dots and lines, with contemporary aesthetic. It has a very deep representative of Chinese culture.

OPERATION / FLOW / INTERACTION:
Operation with the computer software Photoshop.

PROJECT DURATION AND LOCATION:
The project started in June 2016 in Jingdezhen and finished in August 2017 in Jingdezhen, and was exhibited in Jingdezhen in August 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The logo is designed with hand drawn sketches and synthesized by computer software.

SPECIFICATIONS / TECHNICAL PROPERTIES:
To determine the size according to the need to print the file.

TAGS:
Hot spring, logo, design, brand

RESEARCH ABSTRACT:
The logo was designed to orient the aesthetic and Western aesthetic combination. Chinese point, line and surface elements with the perfect combination of feeling. It is representative of the relationship between people and heaven and earth, ecological environment.

CHALLENGE:
The most difficult part of this design is how to design a fusion of Chinese culture and Western aesthetics.

ADDED DATE:
2017-11-12 15:14:11

TEAM MEMBERS (2) :
Director: Li Zhenhua and Graphic Designer: Huang Wei

IMAGE CREDITS:
Image #1: Director, Li Zhenhua
Image #2: Graphic Designer, Huang Wei
Image #3: Graphic Designer, Huang Wei
Image #4: Director, Li Zhenhua

Visit the following page to learn more: http://www.jxgymy.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Anhui Hot Spring Town Tourism Co., Ltd.

PROFILE:
The hot spring town is located in the natural scenic area of the deep mountains of Dabie Mountain in Anhui province. We mainly face the experience of family tourism, holiday and farming life.

NOMINATION DETAILS

Spring Town Corporate Identity by Li Zhenhua and Huang Wei is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Spring Town Corporate Identity by Li Zhenhua and Huang Wei is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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