Watson Vegan Truck Visual Identity by Donvoan Bernini

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DESIGN DETAILS
DESIGN NAME:
Watson Vegan Truck

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
The visual identity is inspired from fast food trends but also from ancient craft store signs which used capital lettering fonts. Finally, the product aiming to be Organic and Premium certified, the visual identity translates this goal with a dominant pastel green color and a refined graphic design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Watson Vegan Truck is a vegan food truck selling burgers on Swiss roads. Vegan products and burgers being extremely popular in recent years, the Watson Vegan Truck (in memory of Donald Watson - founder of the Vegan Society in 1944) targets vegan or flexible consumers willingly to taste vegetarian burgers. The burger dishes on the menu are named after historical figures who adopted a Vegan lifestyle.

OPERATION / FLOW / INTERACTION:
Watson Vegan Truck is a vegan food truck selling burgers on Swiss roads.

PROJECT DURATION AND LOCATION:
Location : Lausanne (SWITZERLAND), duration : 7 days, year : 2016

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Food packaging, cardboard, paper, stickers.

SPECIFICATIONS / TECHNICAL PROPERTIES:
/

TAGS:
Food, Truck, Vegan, Watson, Font, Type, Graphic, Design

RESEARCH ABSTRACT:
These different researches were carried out during food trucks festivals: First research was directed towards the food truck in itself. Food truckers usually offer a small selection of dishes. This allows them to have a strong culinary identity. Some, in order to mix restoration and sales stand, offers their own products such as tapenades, beers and local products.

CHALLENGE:
The challenge was to succeed in mixing the trends of fast food, closely linked to the burger, with the graphic codes of premium products. Finally, give a craft aspect by creating a corporate font all in capital.

ADDED DATE:
2017-09-30 16:12:47

TEAM MEMBERS (1) :
Donovan Bernini

IMAGE CREDITS:
© Photography : Donvoan Bernini

PATENTS/COPYRIGHTS:
© Copyrights Donovan Bernini, 2016.

Visit the following page to learn more: http://www.donovanbernini.ch
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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Watson Vegan Truck Visual Identity by Donvoan Bernini is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Donvoan Bernini is also kept secret. This information will also be available later.
AWARD DETAILS

Watson Vegan Truck Visual Identity by Donvoan Bernini is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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