SARISTI Dry tea packaging by AS ADVERTISING

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DESIGN DETAILS
DESIGN NAME:
SARISTI

PRIMARY FUNCTION:
Dry tea packaging

INSPIRATION:
The design is a cylindrical container with vibrant colors. Innovative and illuminating use of colors and shapes creates a harmonious design that reflect SARISTI's herbal infusions. What differentiates our design is our ability to give a modern twist to dry tea packaging. The animals used in the packaging represent emotions and conditions that people often experience. For instance, the Flamingo birds represent love, the Panda bear represents relaxation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Earth, Water, Air and Fire were the driving forces of our creations. The logo is inspired by the state of mind of those who have mastered the art of well-being. The animals used on the packaging, in their natural and physical posture, strengthen the typology. Their instincts, promote the ingredients of each blend.

OPERATION / FLOW / INTERACTION:
Consumers can enjoy pleasant to touch and beautifully colored packaging. There are different designs and infusions to cater to the tastes of the most demanding consumers.

PROJECT DURATION AND LOCATION:
The project started in December 2016 and finished in September 2017 in Athens, Greece.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The material used is paper with gold blocking.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions of the product are 15 x 6.2 cm and the form of the container is cylindrical.

TAGS:
SARISTI, herbal organic tea, blends, infusions, the botany of harmony, well-being

RESEARCH ABSTRACT:
In our design research, we tried to find and connect the ideal colors and animals with each infusions and its drastic features. Every color represents a specific mood. Moreover, every animal's behavior, movement or activity corresponds with Saristi's philosophy about well-being.

CHALLENGE:
The challenge was to create a package that will attract all ages and tastes.

ADDED DATE:
2017-09-29 16:45:04

TEAM MEMBERS (4) :
Creative Director: , Antonia Skaraki, Graphic Designers: and Giannis Xenakis, Andreas Deskas, Valia Alousi

IMAGE CREDITS:
AS ADVERTISING , 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
SARISTI

PROFILE:
Earth, Water, Air and Fire were the driving forces of our creations. The logo is inspired by the state of mind of those who have mastered the art of well-being. The animals used on the packaging, in their natural and physical posture, strengthen the typology. Their instincts, promote the ingredients of each blend.

NOMINATION DETAILS

Saristi Dry Tea Packaging by as Advertising is a Nominee in Packaging Design Category.

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AWARD DETAILS

Saristi Dry Tea Packaging by as Advertising is Winner in Packaging Design Category, 2017 - 2018.



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