Shift Promotion of the event by Siam Attariya - Pink Blue Black & Orange

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DESIGN DETAILS
DESIGN NAME:
Shift

PRIMARY FUNCTION:
Promotion of the event

INSPIRATION:
We were inspired by the change of our consuming society where digital technology play a prominent role in business and our lifestyles. Adaptability is a major key to success and we have to be ready for any circumstances as they unfold. We ought to do business as if we are growing plants, be mindful, attentive and flexible. From this point of view, we decided to use plants as the key visual of CU 2015 where each stem, branch,flower and fruit are differnt in form, texture and material.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
'Shift decode design disrupt’ is the title of Creativities Unfold 2015, the biggest creative symposium and design event held annually in Thailand. We shifted our design process by collaborated with various expertise creative firms where each takes part of the project such as the psychology quiz game, video and photo booth. We also collaborated with designers from diverse industries to make a series of logo to envision possibilities and opportunities for entrepreneur.

OPERATION / FLOW / INTERACTION:
The audience can be part in various activities such as designing an Identity system, generating Key Visual for the exhibition, playing quiz and photobooth game and share their outcome on social media.

PROJECT DURATION AND LOCATION:
The project started in the beginning of March 2015 and finished at the end of the exhibition on September 13, 2015. The VDO teaser was launched on June 4, 2015 followed by Decode, Design, Disrupt VDO. Meanwhile there was a quiz on Facebook which invited everyone to play and shared the result. Symposeum activites started from August 8 - September 13, 2015.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We created a software that generates an infographic visual of a tree based on the participant answers from Facebook Quiz. The tree will branch out with different stems, leaves and flowers based on the received data. We also customised the Thermal Printer to be able to print 3 images randomly to create networking game for the exhibit-goers. Whoever found all 3 persons in the printout would win a prize. All the images would be shared on the Symposium stage and Facebook. The photobooth was very user-friendly. It ran automatically using only a QR Code on the exhibit-goers ticket.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Graphic Design, Identity, Breakthrough, Event Design, Experience Design, New Media, Conceptual, Bangkok, Thailand

RESEARCH ABSTRACT:
The approach for this project is to open for everyone, not only designers or people in the creative industry, to be part of it and help create the visual for CU 2015 event. The number of TCDC VDO view increase thousand times from the previous year.

CHALLENGE:
As the content of this symposium is quite complicated and not everyday life, the challenge is how to digest the information and visualise them in a way that is accessible and yet relate to audiences and to raise their awareness and make them understand.

ADDED DATE:
2017-09-29 15:28:25

TEAM MEMBERS (9) :
Design Director : Siam Attariya, Venue Design : Paputh Nimchuar, Key Visual Illustration : Paputh Nimchuar, Graphic Designer : Paputh Nimchuar, , Teerapat Lowsuwannawong, , Tassayawan Chamkrajang, , Sangduan Supinta, Software Development for Quiz : Red Lab and Software Development for Photo Connect : Craftsmanship

IMAGE CREDITS:
Image#1, 3-5, Paputh Nimchuar
Image#2, Nupat Arjkla

Visit the following page to learn more: http://pinkblueblack.com/show/?id=604&cat egory=work&slide=4
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Thailand Creative & Design Center

PROFILE:
The Thailand Creative & Design Center (TCDC) was created by Cabinet resolution on September 2, 2003. TCDC was officially established on June 18, 2004, and placed under the supervision of the Office of Knowledge Management and Development (Public Organization), which is in turn part of the Office of the Prime Minister. TCDC receives an annual budget from the Bureau of the Budget. TCDC is a "playground for creativity". The place to inspire and set the pace and tone of creative thinking in Thai society We build awareness on value of design to Thai people through wide range of activities and services; exhibitions, lectures workshops, online and paper resources for research and development in design context. We engage our audiences with educational as well as entertaining activities to ensure that these experiences would stimulate people’s thirst to learn and think imaginatively.

NOMINATION DETAILS

Shift Promotion of The Event by Siam Attariya-Pink Blue Black & Orange is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Siam Attariya - Pink Blue Black & Orange is also kept secret. This information will also be available later.
AWARD DETAILS

Shift Promotion of The Event by Siam Attariya-Pink Blue Black & Orange is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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