GenePK Rebranding Corporate Identity by Yongfeng Zhou - Getter Branding & Design

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DESIGN DETAILS
DESIGN NAME:
GenePK Rebranding

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Getter improves the brand value of GenePK in serval aspects, such as, the adjustment of English name, the analysis of core value, the design of brand vision, and the building of vision management system.The concept of the designing is taking from the brand technology core words "Gene" and "Target". We are willing to create the graphic symbol expressing the abstract scientific laws, in order to present a technological, professional, rigorous brand image to the world.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The concept of the designing is taking from the brand technology core words "Gene" and "Target". We are willing to create the graphic symbol expressing the abstract scientific laws, in order to present a technological, professional, rigorous brand image to the world. The various changes of the brand vision will be carry through every part of the brand, including the office, the promotion, the package and the working space. We intend to promote the brand in 360 degrees, and build up an easy-carrying-on system for vision management.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in August 2016 in Guangzhou and finished in October 2016 in Guangzhou, and was exhibited in Behance in February 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
technology, gene, circle, health, medicine, clinic

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-09-29 14:28:10

TEAM MEMBERS (2) :
Art Director: Yongfeng Zhou and Designer: Yongfeng Zhou, Xinyi Li, Yisheng Zhang

IMAGE CREDITS:
Yongfeng Zhou - Getter Branding & Design, 2017.

Visit the following page to learn more: https://www.behance.net/Getter-inc
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CLIENT/STUDIO/BRAND DETAILS
NAME:
GenePK

PROFILE:
As a high-tech service agency, GenePK dedicated to the clinical application of big data analysis. It specializes in the analysis and interpretation of gout and cancer associated genome sequencing data, providing individualized health management services for patients. It devotes to transfer the study achievement of precision medicine to clinic´╝îand then promote health care.

NOMINATION DETAILS

Genepk Rebranding Corporate Identity by Yongfeng Zhou-Getter Branding & Design is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Genepk Rebranding Corporate Identity by Yongfeng Zhou-Getter Branding & Design is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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