A Midsummer Night's Dream Poster by YASUHITO TAKEUCHI

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DESIGN DETAILS
DESIGN NAME:
A Midsummer Night's Dream

PRIMARY FUNCTION:
Poster

INSPIRATION:
The traditional visual image of this Shakespeare's work is forest and fantasy. However, as you read the original, there are various people, plants and animals that appear. In particular, "Viola Tricolor (Love in idleness / Wild Pansy)" are important. It was naturally and smoothly reversible. For the theater company that makes a new direction, it was important to pick a motif, finish with a magical new taste stuffed toy that I have not seen, and create a charming unique atmosphere as well as a story.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A typical comedy of Shakespeare's work "A Midsummer Night's Dream" is a fantasy comedy of a complex story in which fairies, humans, flowers and animals appear. To derive key characters and motifs. The attitude of a theater company that makes avant-garde and contemporary production. Based on that, make a fantasy and cute stuffed toy motif, styling a unique atmosphere and hair make up, complete the graphic in the photo. A visual of this Shakespeare's work that has never been done has been completed.

OPERATION / FLOW / INTERACTION:
Shakespeare's fantasy comedy that seems like a mysterious world view. The visual of a taste Shakespeare's work that there is nothing before in the past. People who saw these were looking forward with something new expectations. Various places to announce, various places such as theaters, the web, sns, etc. were colored with this visual and fueled expectation.

PROJECT DURATION AND LOCATION:
The project started in Tokyo in January 2017, ended in Tokyo in March 2017, and was exhibited at Theater FUSHIKADEN Tokyo in March 2017.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The work of updating the atmosphere of the unique fantasy comedy of this literary work was important not only to stalling. That alone is not different from ordinary. On the other hand, it was important to make the styling simple and make the appearance motif into a stuffed toy with impact that can not be seen in the world. In the gray world, a taste emerges as mysterious stuffed animals as story.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The size of the poster is A1 size, 594 mm - 841 mm.

TAGS:
Shakespeare, Literature, Theater, Styling, Stuffed Doll, British, Cute, Wonder, Flower, Animals

RESEARCH ABSTRACT:
Initially, the stuffed toy creation was supposed to progress with a realistic taste. However, this theater company directs with contemporary, aggressive taste. In addition, it changed the direction, taking into account that it is a fantasy comedy. Changes to a taste that has never been seen in a more fantastic way and wonderful. A hair make-up that was familiar with it without discomfort was devised.

CHALLENGE:
The most difficult part of this design activity is the choice of motif and the fantastic expression of fantastic expression. We make a stuffed toy of unique "Viola Tricolor (Love in idleness / Wild Pansy)" with a unique and strange taste, hair-making and styling that matches it become important. Not in the taste of medieval Europe, but in modern styling, I tried styling with a sense that is not excessive. In addition, considering the balance of the visual as a whole, we tried to styling gray one color. It was a very difficult part.

ADDED DATE:
2017-09-29 08:48:20

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Creative direction Yasuhito Takeuchi, Art direction Yasuhito Takeuchi, Photographer Chieko Izutsu, Hair & makeup Asami Nemoto, Styling Yasuhito Takeuchi

Visit the following page to learn more: http://www.venue.jp
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CLIENT/STUDIO/BRAND DETAILS
NAME:
KAKUSHINHAN

PROFILE:
Founded in 2012 by Ryunosuke Kimura, a director who studied literature at the University of Tokyo, and learned directing at Ninagawa Yukio, Literature Theater etc. A bold interpretation of the classics, a variety of theater methods create modern and classical crashes (conflict), and breathe in new drama as a modern entertainment. Major works include Julius Caesar, A MidSummer Night's Dream, Titus Andronicus, Hamlet, King Lear, Othello, Taming of the Shrews, Richard III, Henry VI, Macbeth, and others.

NOMINATION DETAILS

A Midsummer Night's Dream Poster by Yasuhito Takeuchi is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

A Midsummer Night's Dream Poster by Yasuhito Takeuchi is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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