Radio Zablocie District Identity; Mural and Website by Aleksandra Toborowicz

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DESIGN DETAILS
DESIGN NAME:
Radio Zablocie

PRIMARY FUNCTION:
District Identity; Mural and Website

INSPIRATION:
Industrial heritage of the district Zablocie in Krakow, Poland, in which in a communist era in Poland very popular radios called "Unitra" were produced for many years. Nowadays the district is changing into very modern city and old historical and the industrial heritage is disappearing.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Website 'Attuned to Zablocie' & mural 'Radiomural9; is a social project. They aim to popularize the cultural and industrial heritage of the Zablocie district – a postindustrial and creative part of Krakow, Poland. Website and mural are interactive transposition of old radio receiver's desktop. Retro radio can be regarded as a symbol of the old, industrial district Zablocie, which is known for production the Unitra radio components in Poland in a communist era. In addition, the building where the production took place, visually resembles the vintage radio desktop. For the residents of Krakow, this really huge building called Telpod-Unitra, is still a symbol of an industrial Zablocie. The page contains radio – contemporary audio-recordings of people associated with Zablocie: historians, guides, residents, representatives and persons related to culture and art of Zablocie, artists, galleries’ owners and others. They comment on: Zablocie, history, art, murals and other places and ideas important for people and community of Zablocie. These categories are arranged on a radio desktop instead of typical radio frequencies. Except radio recordings in Polish, the site contains photo and video documentation, short descriptions and interactive maps. This is a showcase site, containing and broadcasting the most important information concerning Zablocies' identity, history, heritage and contemporary problems. It is also an authentic record of current moods and trends of the local community. The Radiomural contains names of similar postindustrial and creative cities' districts to Zablocie on the radio desktop, which make these places 'similar to each other'.

OPERATION / FLOW / INTERACTION:
The mural will be visible at night for some time, like an old radio switched on with its greenish light, thanks to the photoluminescence paint glowing in darkness. People can illuminate the mural with flashlights. The recordings from the website about Zablocie's heritage will be made available to visitors on the wall of Radiomural.

PROJECT DURATION AND LOCATION:
2016–2018 in Krakow, Zablocie district (in progress) Radiomural is going to be painted in May 2018.

PRODUCTION / REALIZATION TECHNOLOGY:
Mural with photoluminescent paint that glows in the dark. Letters with names of cities or districts on a radio panel are covered with photoluminescence paint, that glows in a darkness - like a vintage radio that is turned on.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Mural – width: 30 m x height: 6 m

TAGS:
radio, heritage, zablocie, industrial, cultural district, krakow, mural

RESEARCH ABSTRACT:
Instead of typical radio frequencies on the radio desktop there are thematic categories such as: Zablocie history, art, spots, murals and infos about Zablocie district. Each category contains several objects placed on the horizontal green boxes arranged on the appropriate radio frequency. To make page more similar to old radio I used radio noise / tuning effects. After pressing or moving the vertical red line on the selected object, the audition begins broadcasting. The interviews were carried out with 30 persons associated with Zabłocie. Each such element is an authentic story, a source of knowledge and history in a nutshell on the topic, e.g.: in a history category there are broadcasts and other documentation about some signifcant for Krakow and Zablocie historical places like: Telpod, Ziarno Mill, Oskar Schindler’s Factory, Miraculum Factory, Old Salt Storehouse or Wawel Chocolate Factory.

CHALLENGE:
MURAL: photoluminescence and research in cultural and postindustrial districts similar to Zablocie; RADIO: radio project management: audio-recordings (interviews, editing of recordings, historical research about Zablocie heritage, collecting the old photos, making new photo documentation, translation, website development).

ADDED DATE:
2017-09-29 06:49:24

TEAM MEMBERS (2) :
mural: in cooperation with Pawel Krzywdziak and radio: Sylwia Misiak - reasercher, Radek Chrzan - website development, Anna Antonina Dzieciol - translation

IMAGE CREDITS:
Aleksandra Toborowicz, 2017.

Visit the following page to learn more: http://zablocie.info
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Unitra

PROFILE:
Unitra - the now uniting Electronic and Teletechnic Industry Union, established in 1961. In 1978, the division into the Electronics Union of Electronic Components and Materials Unitra-Elektron and the Electronic Industry Association Unitra-Dom was made. In 1982, both unions were liquidated. At the initiative of company directors, the Association of Electronic Enterprises UNITRA was formed voluntarily, with around 30 founder plants. A limited liability company was established in 1983 from Przedsiębiorstwo Handlu Zagranicznego UNITRA.

NOMINATION DETAILS

Radio Zablocie District Identity; Mural and Website by Aleksandra Toborowicz is a Nominee in Cultural Heritage and Culture Industry Design Category.

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AWARD DETAILS

Radio Zablocie District Identity; Mural and Website by Aleksandra Toborowicz is Winner in Cultural Heritage and Culture Industry Design Category, 2017 - 2018.



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