NIEH Creative Studio Brand Identity by Jonathan Nieh

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DESIGN DETAILS
DESIGN NAME:
NIEH Creative Studio

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
What inspired me to come up this design is a desire to truly find myself, and to create a logo that will show the world who I am. I just started freelance design career early this year, and I was eager to use this career shifting opportunity to ask myself questions that I could not answer before. Question like who am I? And what kind of person do I want to present myself to the public?

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
NIEH are the four letters that I carry in the back of my name but it also captures the proud family history in Taiwan. Upon closer inspection, the “i" accentuates the "EH" from the rest representing my connection to Canada for having lived in the land of the free for twenty years.

OPERATION / FLOW / INTERACTION:
The NIEH logo was not just designed for public appearance but also act as a reminder to myself. As a result, the letters edge have transitioned from sharp to round corners as one must be willing to be flexible and adaptable in order to unlock innovative designs.

PROJECT DURATION AND LOCATION:
The project started in June 2016 in Taipei and finished in April 2017 in Taipei.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The project began with brainstorming connections and generating ideas on paper. Next I challenged myself for each idea I wrote and see if they can be answered in a simple and clear way. After the question and answer stage, I used pencil to start drawing the first round concept designs on paper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The minimun size (height) of the logo is 0.5in(approx 1.27cm). The logo is designed in two colors: Pantone Black 6C (primary color) and Pantone Orange 2010C Business card was made with letterpress on wool paper to give it an extra soft hand touch feel.

TAGS:
brand identity, logo, graphic design, letters, personal

RESEARCH ABSTRACT:
The NIEH logo was decided to build based on letters from the beginning; therefore, the research was focused on finding the right typeface that can truly represent NIEH. During the research design stage process, the only way is to keep ask questions and experiment different combination of typefaces.

CHALLENGE:
As this was a logo created to represent my personal brand, I had to ask myself questions from a third person's perspective and really analyze my answers over and over again. There was a lot of dilemma back and forth with what I wanted to convey through my logo.

ADDED DATE:
2017-09-29 05:13:07

TEAM MEMBERS (1) :
Jonathan Nieh

IMAGE CREDITS:
Photographer / Illustrator / Designer: Jonathan Nieh

Visit the following page to learn more: http://www.niehcreative.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Nieh Creative Studio

PROFILE:
NIEH is a newly established graphic design studio that focuses on logo and branding design. To NIEH Creative, designing a logo is just like naming a child. The studio hopes that every logo or branding project that NIEH designed can truly represents what each company stands for, their values, passions, and dreams, just like how everyone’s names have their own meanings.

NOMINATION DETAILS

Nieh Creative Studio Brand Identity by Jonathan Nieh is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Jonathan Nieh is also kept secret. This information will also be available later.
AWARD DETAILS

Nieh Creative Studio Brand Identity by Jonathan Nieh is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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